Responsibilities

• Establish, cultivate, and maintain strong relationships with community-based referring physicians, including ophthalmologists, optometrists, primary care physicians, and other specialists.
• Serve as the key point of contact for referring physicians, addressing inquiries, providing updates, and offering information on services, specialties, and procedures available within the practices.
• Collaborate with the Marketing Director to organize, distribute, and set-up relevant marketing materials to physicians and medical offices.
• Schedule and facilitate with our physicians, “Doctor Talk” events in 55+ communities, providing educational seminars to potential patients on eye health, surgical options, and available treatments.
• Promote and share educational content and practice specialties to encourage referrals.
• Drive growth in referral volume by proactively engaging with physicians and healthcare providers in the area and enhance referral retention.
• Monitor and evaluate referral patterns, identifying opportunities to increase referral retention and volume.
• Assist in tracking and reporting on key metrics, including referral trends, patient feedback, and event effectiveness.
• Actively participate in local healthcare events, chamber events, conferences, and community activities to enhance the practice’s visibility and establish connections with potential referrers.
• Represent the practice in a professional and engaging manner to maintain a positive image within the local healthcare community.

Requirements

• High School Diploma or GED required
• Associate’s degree in Business, Healthcare Administration, Marketing, or related field (preferred).
• 2+ years of experience in healthcare sales, marketing, or physician liaison roles, ideally within ophthalmology, optometry, or related fields (preferred).
• Ability to comfortably conduct presentations, tech savvy enough to know how to set up projector, screen, and presentations for events without help, and speak publicly at educational events.
• Must know how to use are fluent in Microsoft Office programs: Word, Excel, Outlook, Teams

Preferred

• Experience in ophthalmology, optometry, or related fields (preferred).
• Public speaking at educational events (preferred).

Benefits

• 401(k)
• 401(k) Matching
• AD&D Insurance
• Health Insurance
• Health Savings Account
• Dental Insurance
• Disability Insurance
• Vision Benefits & Discounted Services
• Employee Assistance Program
• Employee Discount
• Life Insurance
• Opportunities for Advancement
• Paid Time Off
• Paid Training
• Professional Development Assistance
• Referral Program