Responsibilities

• 1. Research the Market and Identify Growth Opportunities - Continuously research the U.S. K–12 math education market, parent needs, competitor activities, and high-performing content. - Proactively identify content opportunities that connect user needs, our products, and enrollment goals without waiting for detailed direction. 2. Understand Parents and Develop Strong Value Propositions - Analyze the needs, concerns, and decision-making triggers of parents across different regions, grade levels, and learning stages. - Translate Think Academy's curriculum strengths into compelling customer value propositions and differentiated messaging. 3. Own the End-to-End Content Process - Take ownership of the entire content workflow, from research and topic selection to creation, editing, publishing, and optimization. - Leverage AI tools to improve productivity while maintaining high standards for accuracy, completeness, and quality. - Review your own work proactively and continuously improve execution quality. 4. Measure Performance and Continuously Iterate - Track content performance across engagement, inquiries, and conversions. - Analyze results, identify improvement opportunities, and drive the next round of optimization. - Focus on building repeatable content strategies rather than producing one-off pieces.

Requirements

• 2+ years of experience in content creation or content marketing.
• Experience in education or EdTech.
• Able to work on-site in Silicon Valley.
• Detail-oriented, highly responsible, self-motivated, and able to independently drive projects to completion.
• Fluency in Mandarin

Preferred

• Strong research skills with the ability to quickly understand complex topics.
• Excellent user insight and the ability to understand how parents make educational decisions.
• Proficient in using AI tools to improve content quality and efficiency.
• Open to feedback, continuously iterates, and thrives in a fast-paced environment.