Recruitment Marketing Strategist at University of Minnesota | Minneapolis, MN | $85K/yr – $90K/yr

University of Minnesota

Recruitment Marketing Strategist

Minneapolis, MN (Hybrid)

$85K/yr – $90K/yrMid Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own recruitment marketing across multi channel campaigns and campus partnerships to drive enrollment aligned with brand standards.

Coordinate agency and campus teams to guide campaigns, assets, and reporting.
Develop strategies that connect audiences, goals, and market signals.
Align admissions, marketing, and program leaders on unified messaging across campaigns.

Job Description

Coordinates with marketing agency, internal team, and campus admissions leaders to produce and implement engaging marketing mass media and collateral, including website content, brochures, videos, and social media assets, ensuring alignment with and consistent application of recruitment brand.
Develops comprehensive recruitment marketing strategies aligned with institutional goals, defined target audiences and market trends.
Consults with units on their recruitment marketing plans to connect to broader recruitment brand.
Supports and assists Senior Account Services Director on key marketing initiatives.
Assists with developing marketing plans and presentations on recruitment brand and marketing initiatives.
Maintains a dedication to the University’s goals that encourage equity and diversity.
Works with marketing agency to determine appropriate channels to fulfill a marketing business need or address the identified marketing challenge.
Campaign Project Management: Oversee multi-channel campaigns (paid search, social, email, direct mail) from concept to execution and reporting.
Act as a liaison between admissions, marketing, communications, and program leaders, ensuring unified messaging and efforts.
Responsible for translating requirements into project brief and leading project team meetings.

Applies marketing expertise to projects to ensure they align with marketing standard processes.
Provides strategic marketing direction to ensure content, design, and development meet project and client needs and leverage brand assets.
Communicates project progress with U-Marcomm team leaders; collects feedback and approvals.
Identifies and resolves barriers to meeting project objectives.
Tracks marketing project process in tool, providing status reports through marketing project life cycle.
Works with the Measurement and Analytics team to establish metrics and develop marketing project reports.
Establishes strong working relationships and regular contact with University marketing communicators and external entities.
Completes professional development, education, and training activities, consistent with being responsible for the responsibilities of the position. Completes continued learning and development appropriate to work duties and for the pursuit of individual, unit, and institutional success.
Stays current on marketing strategy, project management, and technology trends.
Assists with other marketing and digital projects as they arise.

University of Minnesota

One of the nation’s largest schools, the University of Minnesota offers baccalaureate, master’s, and doctoral degrees in virtually every field—from medicine to business, law to liberal arts, and science and engineering to architecture. The University of Minnesota system is made up of five campuses in Minnesota including Crookston, Duluth, Morris, Rochester, and the Twin Cities (Minneapolis/St. Paul). University of Minnesota Extension provides outreach and education services to Minnesota's communities through science-based knowledge, expertise and training.The University of Minnesota was recognized by Forbes in 2018 in the Best Employer, Best Employer for Diversity, and Best Employer for New Grads categories.

Founded in 2007

Minnesota, USA

28K employees (535 in marketing)

z.umn.edu/9gi