Overview

The Recruitment Marketing Specialist plays a pivotal role in driving employer brand awareness, candidate engagement, and talent attraction initiatives across digital platforms. This position is responsible for developing and executing recruitment marketing strategies that support hiring goals through social media, content creation, and candidate experience platforms including iCIMS and Candidate Experience Management (CXM) tools.

The ideal candidate brings creativity, strategic thinking, strong communication skills, and a passion for storytelling to effectively engage target talent audiences and elevate the company’s employer brand.

Schedule (days/hours)
Monday - Friday 8am-5pm (Central Standard Time)
Responsibilities

• Develop and execute recruitment marketing campaigns across social media, email, career sites, and digital platforms
• Create, write, proofread, and edit compelling recruitment marketing content including social media posts, employer branding materials, job advertisements, internal communications, and candidate-facing messaging
• Manage and optimize employer brand presence across platforms such as LinkedIn, Facebook, Instagram, Indeed, and career websites
• Support recruitment marketing initiatives within iCIMS/CXM platforms, including talent community engagement, automated candidate campaigns, and candidate journey communications
• Partner closely with Talent Acquisition teams on hiring campaigns, hard-to-fill roles, hiring events, and recruitment advertising strategies
• Research and recommend innovative sourcing, advertising, and social engagement opportunities to attract top talent
• Track, analyze, and report on campaign performance, social media metrics, candidate engagement, and overall recruitment marketing effectiveness
• Maintain candidate databases, reporting dashboards, and audit online recruitment activities for accuracy and effectiveness
• Collaborate cross-functionally on employer branding projects, recruitment events, and talent attraction initiatives
• Assist with content development for presentations, recruitment materials, hiring campaigns, and internal communications

Qualifications

• 2–5 years of experience in recruitment marketing, talent attraction, employer branding, social media marketing, or digital marketing
• Experience supporting Talent Acquisition teams in a fast-paced environment
• Strong written and verbal communication skills with experience in copywriting, proofreading, and business writing
• Experience managing social media platforms and recruitment marketing campaigns
• Experience using social media management platforms, Canva, ATS systems, and digital recruitment marketing tools
• Strong organizational, project management, analytical, and reporting skills
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Self-motivated team player with strong attention to detail, creativity, and problem-solving skills
• Proficiency in Microsoft Office Suite including Outlook, Word, Excel (advanced), and PowerPoint

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Human Resources, or related field preferred
• Experience working within iCIMS & CXM platforms
• Experience with employer branding and candidate engagement strategies

Compensation
$68,000 - $77,000 per year
About Us

Benefits are determined by employment status/hours worked and include paid time off (“PTO”), health, dental, vision, health savings account, telemedicine, flexible spending accounts, life insurance, disability insurance, employee discount programs, pet insurance, and a 401k plan. 

Smile Brands supports over 650 affiliated dental practices across 28 states all focused on a single mission of delivering Smiles For Everyone!® Smiles for patients, providers, employees, and community partners. Everyone. Our growing portfolio of affiliated dental brands and practice models range from large regional brands to uniquely branded local practices. This role is associated with the affiliated dental office listed at the top of the job posting on our career site.

Smile Brands Inc. and all Affiliates are Equal Opportunity Employers. We celebrate diversity and are committed to providing an inclusive workplace for all employees. We are proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, color, creed, gender (including gender identity and gender expression), religion, marital status, registered domestic partner status, age, national origin, ancestry, physical or mental disability, sex (including pregnancy, childbirth, breastfeeding or related medical condition), protected hair style and texture (The CROWN Act), genetic information, sexual orientation, military and veteran status, or any other consideration made unlawful by federal, state, or local laws. If you would like to request an accommodation due to a disability, please contact us at careers@smilebrands.com