Recruitment Marketing Specialist

Springfield, MO (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the recruitment marketing storytelling and asset production that positions Bass Pro Shops as an employer of choice, coordinating cross‑channel content and campaigns from first touch to hire.

  • Own cross‑functional collaboration to design on‑brand recruitment assets and content across channels and the external careers site.
  • Drive candidate journey optimization by producing materials that support awareness, engagement, and applications with data‑informed tweaks.
  • Share insights on campaign performance to inform future messaging, channels, and creative strategy.

Job Description

Responsibilities

  • Partner with internal teams to design and develop recruitment marketing assets that position Bass Pro Shops as an employer of choice
  • Create engaging, on‑brand content to support hiring needs, business growth, and targeted candidate audiences
  • Collaborate with internal teams and external partners to bring recruitment marketing initiatives to life across channels, platforms, and our external careers site
  • Collaborate with internal partners to design and produce materials that support the candidate journey from first touch to hire
  • Assist with content creation and updates for the Bass Pro Shops Careers Page
  • Support job posting campaigns that improve visibility, engagement, and applicant flow
  • Support tracking and reporting on recruitment marketing performance, projects, and content effectiveness
  • Share insights that help inform future campaigns, messaging, and channel strategies
  • Take on other duties as assigned to support the success of the Recruitment and Talent Attraction team

Requirements

  • Bachelor’s degree in Marketing, Communications, Human Resources, or a related field preferred
  • Internship, co‑op, or early career experience (or up to 2 years of professional experience) in recruitment marketing, marketing, social media, content creation, digital marketing, brand marketing, PR, or communications
  • Familiarity with ATS platforms (Workday preferred); Phenom People experience is a plus
  • Understanding of social media and email marketing strategies and best practices
  • Strong writing, editing, and storytelling abilities
  • Clear verbal and written communication skills with the ability to connect with diverse audiences
  • Solid organizational and project management skills
  • Interest in using data and metrics to understand what’s working
  • Strong attention to detail and deadlines
  • Ability to adapt, prioritize, and manage multiple projects in a fast‑paced environment

Benefits

  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Voluntary benefits
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
  • Paid sick time
Bass Pro Shops logo

Bass Pro Shops

Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service.Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.

Founded in 1972
Springfield, Missouri, USA
9.6K employees (675 in marketing)