Responsibilities

• Serve as marketing/communications liaison for the Admissions, Financial Aid and student-facing areas.
• Work in tandem with the VP for Enrollment Services, the Enrollment Services Leadership Team and the Senior Director of University Marketing and Communications to develop an annual enrollment marketing plan
• Collaborate with the Enrollment Services team to recruit students at all stages of the enrollment process.
• Collaborates with academic leadership to promote new and existing academic programs and their unique value propositions.
• Assist with managing the Mount Mary University website as a recruitment tool.
• Work with Senior Director of University Marketing and Communications to coordinate the development and integration of recruitment marketing in conjunction with all-University marketing efforts.
• Develop and manage content across digital and print marketing channels, including email campaigns, web pages, social media, magazine articles, postcards, brochures, presentations, and other marketing materials.
• Develop and manage communication plans for undergraduate and graduate prospective students within Slate, the enrollment services CRM.
• Design, order, and manage promotional materials.
• Design content for direct mail, magazine articles, web pages, social media, postcards, brochures, presentations and other miscellaneous marketing pieces.

Requirements

• Bachelor's degree in communications, graphic design, public relations, marketing or journalism.
• A minimum of five years of experience in a marketing environment; prior experience in higher education setting is preferred.
• Must possess superior writing and editing ability, strong attention to detail, the capacity to handle multiple projects simultaneously, and the ability to work collaboratively.
• Familiarity with AP style.
• Strong working knowledge of publication design, print and digital production, and vendor relationships
• Strong proficiency in Microsoft Office programs (Word, Excel, PowerPoint).
• Experience with email marketing software such as Constant Contact.
• Preferred experience managing an annual marketing budget
• Adobe Creative Suite software (InDesign and Photoshop) and basic HTML code and content management system experience a plus.

Preferred

• Slate experience preferred
• Higher education setting experience preferred
• Experience with Cascade CMS preferred
• Preferred experience managing an annual marketing budget