Recruitment Communications Coordinator - Office of Enrollment Management Communications - UTK

Knoxville, TN (Hybrid)

$54K/yrMid Level2+ years expFull time

Posted 1 day ago

Job Summary

Own and drive content strategy and data-driven execution for mass email and SMS campaigns, while coordinating cross-functional efforts to optimize recruitment communications and lead generation.

Manage content development and campaign strategy across digital channels
Coordinate data health, RFI management, and cross-team collaboration for lead nurturing

Job Description

Responsibilities

Coordinating content development & strategy for mass email & SMS marketing.
Monitoring the health and accuracy of data in Slate, our CRM system, and providing systematic updates as needed to ensure the campaign runs smoothly.
Serving alongside the Office of Communication & Marketing to collaborate and identify opportunities for improvements to digital marketing partnerships and further streamline RFI lead generation and lead nurturing.
Influencing & supporting the selection of names for the university to license and subsequent outreach strategies.
Monitoring content lead generation platforms, such as Niche, SCOIR, College Board Connections, and others.
Contributing to admissions recruitment tactics by developing content for prospective first-year, transfer, and international students and their families.
Developing strategic communication plans for recruitment and outreach efforts to prospective first-year, transfer, and international students.
Contributing to content creation for websites, print pieces and social media for prospective student audiences.
Leading and maintaining strategic RFI management.
Communicating project requirements, delivery of assets, and production timelines with stakeholders.

Requirements

Bachelor’s Degree
Minimum 2+ years of professional experience, including internship or practicum experience, related to duties and responsibilities
Experience working under tight deadlines
Experience with mass email & SMS distribution programs
Experience with Mac operating systems and Microsoft Office
Familiarity with databases and list management
Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment-based visa status
Knowledge of digital marketing, HTML email, and SMS text marketing best practices
Knowledge of CRM systems, account origin sources, and creating dynamic form content
Data-driven, adaptable mindset that can make changes mid-campaign if needed

Preferred

Slate, Salesforce, or other similar CRM systems
Asana or other similar project management system
Emma, MailChimp, Constant Contact or other similar email marketing platform
SCOIR, Intersect, College Greenlight, Campus Reel, or other college recruitment platforms
HTML editors and coding
Dynamic form content
Tableau dashboards & developing campaign reports
Preferred Knowledge, Skills, And Abilities

Benefits

Generous paid leave , accruing up to 24 days of vacation and 12 days of sick leave annually, plus 14 paid holidays and administrative closing days
Flexible work arrangements, offering a hybrid schedule to most team members
Education benefits for employees and their dependents at UT System campuses
Retirement and deferred compensation plans, including 401(k), 403(b), etc.
Comprehensive medical, dental, and vision insurance plans
Employee discounts to attractions, services, and goods

University of Tennessee, Knoxville

The University of Tennessee is a public land-grant university headquartered at Knoxville. Founded in 1794, it is the flagship institution of the statewide University of Tennessee system with nine undergraduate departments and eleven graduate departments and hosts more than 26,000 students from all 50 states and more than 100 foreign countries. In its 2009 ranking of universities, U.S. News & World Report ranked UT 118th among national universities and 52nd among public institutions of higher learning. Its ties to Oak Ridge National Laboratory, established under UT President Andrew Holt and continued under the UT-Battelle partnership, have positioned the University as co-manager and allow for considerable research opportunities for faculty and students enjoyed by few other institutions of comparable standing.Also affiliated with the University are the Baker School of Public Policy and Public Affairs, the University of Tennessee Anthropological Research Facility, and the University of Tennessee Arboretum, which occupies 250 acres of nearby Oak Ridge, Tennessee and features hundreds of species of plants indigenous to the region. The University is a direct partner of the University of Tennessee Medical Center, the only Level I trauma center in the East Tennessee region and a self-proclaimed 'teaching hospital' due to its aggressive medical research programs and position as the primary career destination for most medical school graduates of the University of Tennessee Health Science Center at Memphis.

Knoxville, Tennessee, USA

9.2K employees (547 in marketing)

utk.edu