Drive early-stage product development and commercialization at Brown-Forman by coordinating cross-functional teams and launching new brand innovations.

• New Product Development Support: Collaborate with the Innovation Manager and cross-functional teams (such as R&D, Packaging, and Regulatory) to deliver product and packaging renovations within the needed timeline.
• Commercialization of Innovation: Develop and execute field sales tools and a launch plan that clearly communicates the key information and consumer benefits of the new innovation brands.
• Performance Tracking & Analytics: Track and report on the performance of marketing initiatives, utilizing internal and external data sources to continuously monitor business trends and brand health.
• Agency Management: Participate in the creative and trade marketing development process by helping to create consumer communication, while tracking platform metrics.
• Consumer Research: Participate in the market research & analytics to identify new consumer trends, market opportunities, and competitive insights.
• Project Management: Build processes to drive efficiency to ensure checks & balances are implemented within the fast-moving innovation environment.
• Cross-Functional Collaboration: Maintain consistent communication with internal teams and external agency partners to ensure brand initiatives are aligned and executed properly.

Requirements

• Bachelor's Degree and 1+ years of marketing, new product development, and/or brand-building.
• Strong communication and presentation skills.
• A proven ability to leverage data analytics and research tools to inform decision-making.
• Expertise in project management, including budget management, timelines, and cross-departmental coordination.

Preferred

• Spirits/Beverage/CPG industry is a plus.

Benefits

• What We Offer Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.#LI