Responsibilities

• Lead monthly, quarterly, and annual business reviews to evaluate performance, uncover insights, and identify risks and opportunities.
• Serve as a super user (alongside the Category Manager) for the Bedrock business intelligence platform, ensuring data is leveraged effectively across Marketing and Sales.
• Identify whitespace opportunities and emerging category trends to inform brand and innovation strategy.
• Partner closely with the Category Manager to align on category trends, retailer priorities, and growth drivers, ensuring a unified perspective into retailer selling and business planning.
• Collaborate with Sales to translate insights into business cases, promotional plans and growth tactics.
• Develop compelling, visually engaging PowerPoint presentations and trade decks that help Sales communicate brand and product stories with impact.
• Translate complex data and insights into clear, persuasive narratives that inspire internal stakeholders and retail partners.
• Own the creation of brand and product selling materials, ensuring consistency, accuracy, and visual excellence.
• Work with the Category Manager to integrate category, shopper, and competitive insights into retailer pitches and joint business planning materials.
• Collaborate with various stakeholders on pricing, positioning, and go-to-market plans for new product launches.

Requirements

• Three to five years of CPG brand management experience.
• Strong analytical background with proficiency in syndicated data (Circana/IRI, SPINS, NielsenIQ).
• Exceptional PowerPoint and storytelling skills with the ability to transform insights into visually compelling narratives.
• Experience managing and optimizing media and retail media programs.
• Entrepreneurial mindset with a bias for action, curiosity, and accountability.
• Bachelor’s degree in marketing or related field.