R401919 - Sr. Specialist, Marketing

North Wales, PA (Hybrid)

$117K/yr – $184K/yrSenior Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own end-to-end cross-functional channel and agency coordination for vaccine portfolio marketing, balancing regulatory compliance, segment insights, and launch readiness.

  • Own end-to-end program delivery from content creation through PRT approvals and production.
  • Inform customer and brand strategy with segment insights and AE enablement while aligning with regulatory guidelines.

Job Description

Own end-to-end cross-functional channel and agency coordination for vaccine portfolio marketing, balancing regulatory compliance, segment insights, and launch readiness.

  • Responsibilities: Directs projects to ensure that all resources meet the objectives of customer and brand marketing teams.
  • Responsibilities: Develops organized customer tools and resources for Account Executives and across multiple engagement channels supporting the vaccines portfolio, new indications and appropriate pre-launch activities.
  • Responsibilities: Partners with the other members of the organized customer team, external agency partners and third-party vendors to ensure that all offerings meet the strategic and communication objectives for the customer segments and brands.
  • Responsibilities: Manages the creative process for segment initiatives and provides necessary guidance to the agency partners.
  • Responsibilities: Manages projects and programs "end to end" through appropriate internal and external support services in development of content, design, Promotion Review Team (PRT) approvals, and production.
  • Responsibilities: Maintains working knowledge of regulatory guidance & delivers compliant programs.
  • Responsibilities: Manages creation and monitoring of Agency scope of work (SOWs) and Agency evaluation process. Accountable for the operational proficiency of Agencies and other channel outsourced vendors.
  • Responsibilities: Oversees the appropriate administration of promotional budgets for projects and deliverables.
  • Responsibilities: Develops an understanding of key organized customer segments to provide actionable insights informing customer and brand strategy as well as Account Executive resource implementation.
  • Responsibilities: Helps develop and evolve customer segment strategies, including incorporating and supporting the new L3 Commercial Framework, while partnering with Associate Director Customer Segment Leads to ensure strategic choices maximize performance.
  • Responsibilities: Guides marketing campaigns and implementation plans for multiple customer types and partners with extended team members for input on ongoing strategy/resource development action items.
  • Responsibilities: Creates routine and ad hoc internal presentations to leadership and customer-facing Account Executives.
  • Requirements: BA/BS Degree (Minimum).
  • Requirements: MBA or other advanced degree (Preferred).
  • Requirements: 3 years of combined sales, marketing, market research, promotion or equivalent experience.
  • Requirements: Knowledge of the development process for pharmaceutical promotional materials, including the Med-Legal / Promotional Review process.
  • Requirements: Strong communications skills and self-motivated.
  • Requirements: Working in a fast-paced, cross-functional environment while managing multiple projects and stakeholders.
  • Requirements: Demonstrated problem solving and exceptional project management skills.
  • Nice_to_have: MBA or other advanced degree.
  • Benefits: We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.
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Merck

At Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.merck.com. This site is intended for residents of the United States and Canada and their territories only. FLS: http://merck.us/3TKXNuZ

Rahway, New Jersey, US
43K employees (2,112 in marketing)

Traffic Signals

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683.2K
Traffic Source Mix
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43.9%
Direct
40.8%
Referral
9.4%
Social
4.9%
Paid
0.8%

Headcount Trend

Current headcount: ~44.5K

Marketing Team

Marketing Team Size
1,820 (4% of company)
Median Career Experience
18 years
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
38

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