Responsibilities

• RolePurpose of the role: Generate positive publicity for the island of Ireland as a compelling destination for US travellers to visit, and ensure strong brand appeal among target audience, via the development of a planned programme of targeted activities.
• Support both the publicity and consumer marketing teams by activating and developing integrated publicity strategies that elevate paid media efforts and strengthen partnership and sponsorship initiatives.
• Support the delivery of high-impact publicity activities and ensure effective communication with stakeholders, media, and consumers.
• Note: This role will involve some travel and work outside normal business hours.
• Media Relations: work closely with Publicity and Communications team to identify, engage, and cultivate interest among journalists and influencers to visit Ireland and participate in key media events both in Ireland and in the US.
• Accompany group press trips and / or film crews on location as required, ensuring smooth logistics and effective media engagement.
• Build and nurture strong relationships with key media contacts, industry stakeholders, and Tourism Ireland colleagues ensuring timely management of media inquiries and opportunities.
• Identify and develop new media contacts aligned with business priorities (luxury, culinary, outdoor activities, sustainable travel, business events).
• Event Management: plan, coordinate, and execute a program of in-person events and promotions such as the annual Marketing Plan Launch, Ministerial visits, media receptions, sales missions, etc.
• Project manage events, coordinating responsibilities with publicity and communications team as well as colleagues across all relevant departments.

Requirements

• A third level qualification in Marketing / Communications / Business or Media Studies.
• Experience creating/ editing video content for digital and social channels.
• Excellent project management, organizational, budget management skills.
• Strong interpersonal skills and a team player.
• Ability to work cross-functionally with the full Consumer Marketing and Publicity teams, balancing the fast-paced nature of publicity with the long-lead planning required for advertising, sponsorships, and partnerships.
• An integrated mindset and basic understanding of the marketing funnel and how earned, owned, and paid media work together to drive results.
• Excellent verbal and written communication skills.
• 3 years' experience and record of achievement in a media relations or similar role.
• A commitment to Tourism Ireland’s values and evidence of demonstrating these values in practice: Respect, Collaboration, Ownership, Creativity
• Knowledge of the island of Ireland and its tourism product
• Experience working in the Leisure/Tourism/Hospitality sector

Preferred

• Knowledge of the island of Ireland and its tourism product
• Experience working in the Leisure/Tourism/Hospitality sector