Responsibilities

• Own day-to-day earned media delivery across campaigns and press office accounts, leading PR execution end-to-end including timelines, assets, workflows, reactive opportunities, incoming requests, and resourcing
• Turn creative ideas into clear press strategies, story angles, narratives, and pitching plans
• Help shape and refine key messaging so stories are clear, compelling and media-ready
• Lead pitching end-to-end — targeting the right outlets, securing coverage and maintaining momentum
• Write high-quality press materials, from releases to pitches, that are sharp, considered and tailored
• Ensure consistent coverage across campaign phases, from early awareness through to post-launch
• Build and maintain strong working relationships with journalists, editors and producers
• Stay close to culture and media, proactively spotting opportunities to land stories in timely and relevant ways
• Spot ways to extend coverage beyond initial stories and keep a steady drumbeat of activity
• Manage media lists, contact databases and outreach tracking with accuracy and discipline

Requirements

• You have 4 years of experience in PR at an agency, leading earned/culture-driven work for consumer and lifestyle brands.
• You’re deeply plugged into culture — from trends to talent moves — and understand how media, creators, and cultural touchpoints connect to amplify a story.
• You’re results-oriented without being metrics-obsessed — you care that work lands in a way that matters.
• You’re a strong relationship-builder with a network you actively leverage.
• You’re sharp on strategy — you can take a vague client ask and turn it into a clear, compelling earned idea, knowing when to push a story and when to hold.
• You’re a clear, compelling writer who tailors everything — pitches, messaging, materials — to the outlet and the moment.
• You’re collaborative and direct — improving work without complicating it.
• You’re a mentor who helps teammates sharpen instincts, grow networks, and develop professionally.
• You move fast without cutting corners, delivering thoughtful, high-quality work every time.

Benefits

• Unlimited PTO
• 100% employee medical insurance coverage
• 401k
• New business bonuses
• Individualized career development + personal training budget
• Monthly wellness budget through Juno
• Early end on Fridays (4pm regularly, 1pm during summertime)
• Hybrid, flexible work environment (+ a dog friendly office)
• Ticket to our annual Manifestival, held in Lisbon in April this year