Responsibilities

• Develop and execute a public sector marketing strategy that accelerates Torq's growth within federal, state/local, or education markets, building brand visibility and positioning as a category leader.
• Plan, manage, and execute in-person and virtual events tailored to public sector audiences, including government conferences, agency-focused roundtables, partner events, and customer experiences.
• Collaborate cross-functionally with Demand Generation, Communications, Product Marketing, and Partner Marketing to build integrated, multichannel go-to-market campaigns that resonate with government buyers.
• Align closely with public sector sales teams and channel partners — including Global Systems Integrators, resellers, and systems integrators — to co-develop joint marketing programs, coordinate field activities, and maximize pipeline impact across government accounts.
• Build and manage GSI partner marketing relationships, including co-branded campaigns, joint event sponsorships, solution-focused content, and enablement activities that help GSI partners bring Torq's capabilities to their government clients.
• Develop content and messaging tailored to public sector personas and procurement contexts, including compliance-aware materials suited to government decision-making processes.
• Analyze and report on campaign and event performance, measuring impact on lead generation, pipeline creation, and revenue within public sector accounts.
• Manage budgets and logistics for public sector marketing programs, ensuring flawless execution and strong ROI.
• Stay current on government procurement cycles, compliance requirements, and key contract vehicles (e.g., GSA schedules, CWACs) to inform campaign timing and positioning.
• Continuously optimize programs to improve engagement, efficiency, and measurable business outcomes across the public sector funnel.