Responsibilities

• Public Sector Strategy & Planning: Build and execute an integrated marketing plan for FED/SLED that aligns to mission priorities, procurement and funding cycles, and compliance requirements.
• Field Events & Experiences: Lead public sector-specific events (roundtables, summits, trade shows, partner events) from concept through follow-up—including audience targeting, messaging, logistics, onsite execution, and post-event conversion plans.
• Digital Demand Generation: Plan, launch, and optimize always-on and integrated digital campaigns for FED/SLED (email nurtures, webinars, paid social/search where applicable, content syndication, and ABM programs) in partnership with global demand gen and operations teams.
• Campaign Localization & Messaging: Activate corporate campaigns with public sector relevance (e.g., ILT, compliance and readiness themes), tailoring value propositions, proof points, and calls-to-action for government audiences.
• Sales Enablement & ABM Alignment: Partner with public sector sales to prioritize target accounts, align campaign plays to opportunities, and deliver enablement assets that map to government decision-making structures and buying stages.
• Measurement, Attribution & Optimization: Track and improve performance across field and digital programs (registrations/attendance, engagement, lead/opportunity conversion, CPL, and pipeline sourced/influenced). Use CRM/marketing automation reporting and testing (e.g., subject lines, landing pages, audience segments) to continuously optimize.
• Cross-Functional Collaboration: Share FED/SLED insights to inform global campaign planning, coordinate with product marketing and SDR teams on follow-up motions and ensure regional execution reflects Skillsoft’s broader GTM strategy.

Requirements

• 5+ years of experience in B2B marketing, including hands-on ownership of field/event programs and digital demand generation campaigns.
• Experience marketing to public sector audiences (Federal, State, Local, Education) with understanding of government procurement and compliance.
• Familiarity with government contracting vehicles, RFP processes, and public sector sales cycles.
• Proven success driving measurable pipeline impact through integrated programs (events + digital), with a strong testing and optimization mindset.
• Experience with marketing automation and CRM platforms (e.g., Marketo and Salesforce), including segmentation, nurture design, lead management, and performance reporting.
• Working knowledge of digital demand channels and best practices (webinars, email, landing pages/conversion, ABM plays, and paid/syndicated tactics where appropriate), with comfort using data to make decisions.
• Excellent communication, project management, and organizational skills.
• Ability to travel up to 25% within North America.
• Experience in the SaaS or technology industry.
• Familiarity with account-based marketing (ABM) strategies and aligning plays to target account lists and SDR/sales follow-up motions.
• Data-driven mindset with experience running experiments and applying insights (e.g., A/B testing, audience refinement, and funnel conversion improvements).

Preferred

Benefits

• We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off