Responsibilities

• Leads the development of PR strategies that support the client’s business, with support of the client’s assigned Account Director—demonstrating an understanding of their key issues, goals, competitive situation, and industry trends.
• Earns and keeps each client’s respect and confidence as a trusted advisor, providing proactive strategic PR counsel and actionable insights.
• Writes, develops, and oversees the creation of press materials, bylines, contributed articles, thought leadership content, press kit materials, and media talking points; making strategic recommendations on creative assets to support PR efforts.
• Prepares and coaches media spokespeople for interviews, panels, and media appearances, ensuring alignment with client key messages.
• Manages day-to-day client relationships for PR accounts, providing consistent communication, progress updates, and strategic recommendations.
• Provides reporting and analysis with clear takeaways that connect media performance to broader business objectives.
• Partners cross-functionally with social, paid media, and account teams to ensure integrated planning and execution.
• Oversees the work of junior team members, providing mentorship, constructive feedback, and clear direction.
• Supports new business efforts as needed by contributing to strategic thinking and proposals.
• Leads client projects; ensures work is completed on time, on budget, and to agency quality standards.

Requirements

• 7–10+ years of public relations experience (agency experience preferred).
• Bachelor’s degree in public relations, communications, marketing, or a related field.
• Proven success in securing national, regional, and trade media coverage.
• Strong writing skills with experience developing press materials, thought leadership articles, and bylines.
• Experience prepping and coaching spokespeople for media interviews.
• Proficient in tools including Google Suite, Monday.com, MuckRack, and presentation software for project management, media relations, and reporting.
• Ability to analyze results and distill meaningful, actionable insights for clients.
• Understanding of how PR integrates with social media, paid, and influencer marketing strategies.
• Excellent communication and interpersonal skills.
• Detail-oriented with strong organizational and problem-solving abilities.

Preferred

• Experience with B2B trade PR, building products, or nonprofit/DC organizations is a plus, but not required.
• Influencer management experience is a plus.