Public Relations Specialist

Minneapolis, MN (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Lead day-to-day client PR work and strategy to translate business goals into earned media stories.

  • Own relationships, media lists, and proactive opportunities.
  • 5+ years agency PR experience with complex technical subject matter.
  • Manage multiple accounts, editorial calendars, and measurable coverage reports.

Job Description

Responsibilities

  • Own day-to-day client work and relationships
  • Identify proactive PR opportunities (newsjacking, thought leadership, etc.)
  • Translate business goals into PR storytelling and strategy
  • Develop and maintain ongoing media list and relationships
  • Pitch tailored story angles to targeted media contacts
  • Coordinate logistics for interviews, bylines, etc.
  • Draft media materials (press releases, media pitches, talking points, etc.)
  • Partner with in-house writers on long-form thought leadership articles
  • Contribute to messaging, positioning and narratives
  • Manage timelines, deliverables, editorial calendars, etc.

Requirements

  • Bachelor’s degree in a communications-related field
  • 5+ years of experience, preferably in an agency setting
  • Experience working with complex, technical subject matter
  • Strong writing portfolio and editorial and storytelling instinct
  • Strong understanding of the earned media landscape and experience developing media relationships
  • Strong reporting and insights background
  • Strong project management skills with exceptional attention to detail
  • Strong multitasking and communication skills with ability to execute independently
  • Proficient in AP Style

Benefits

  • Employer premiums for medical, dental, vision, disability, and life insurance are 100% employer paid, as well as employer contributions towards family monthly premiums
Words At Work logo

Words At Work

We specialize in making complex subjects understandable for targeted audiences -- and helping clients build strong, profitable brands. Clients utilize us as a full-service integrated marketing communications agency. They can also look to us for selected services, such as brand messaging, content marketing, social media, public relations or product naming.Working with multiple clients across multiple industries gives us some unique insights. For example, most of our clients are looking for new ways to strengthen brands, drive business results from content marketing and get more from their marketing dollars.

Founded in 1988
Minneapolis, Minnesota, USA
58 employees (31 in marketing)

Traffic Signals

Monthly Visitors
1K
Traffic Source Mix
Search
31.9%
Direct
41.9%
Referral
12.2%
Social
11%
Paid
1.9%

Headcount Trend

Current headcount: ~58

Marketing Team

Marketing Team Size
20 (34% of company)