Public Relations Specialist

USA (On-site)

$50K/yr – $67K/yrMid Level3+ years expFull time

Posted 2 days ago

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Job Description

Responsibilities

  • Develop, write, edit, and distribute media releases, pitches, advisories, and related communications materials to support University initiatives, research, faculty expertise, and institutional priorities.
  • Cultivate and maintain positive working relationships with national, trade, regional, and local media contacts.
  • Support proactive media pitching efforts that increase awareness of university programs, achievements, research, and subject matter experts.
  • Monitor, track, and report key media relations and communications metrics, including media placements, engagement, reach, and other performance indicators.
  • Manage and/or support digital communications assets, including newsroom content, media resources, online press materials, editorial calendar, and related platforms.
  • Assist with strategic communications planning and execution for institutional announcements, initiatives, and events.
  • Provide communications support during crisis, emergencies, and sensitive messaging situations, as needed, including social listening.
  • Collaborate with colleagues across the communications division, as well as academic and administrative units to identify and promote compelling stories and media opportunities.
  • Support various internal communications efforts, as needed.

Requirements

  • Bachelor’s degree in public relations, communications, marketing, or a related field.
  • 3+ years of professional experience in public relations, media relations, or strategic communications.
  • Excellent written, verbal, and interpersonal communication skills.
  • Experience writing press releases, media pitches, and digital content.
  • Familiarity with crisis and strategic communications principles and practices.
  • Strong organizational skills with the ability to manage multiple priorities and deadlines.
  • Familiarity with media monitoring and analytics tools.
  • Ability to exercise sound judgment and maintain professionalism in sensitive or high-pressure situations.
  • Knowledge of AP Style, Adobe Creative Cloud, and best practices in media relations.

Preferred

  • Experience in higher education or nonprofit communications.
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University of Richmond

The official LinkedIn of the University of Richmond. #URichmond #SpiderPride

Founded in 2001
USA
3.2K employees (310 in marketing)

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$62.6K
Traffic Source Mix
Search
48.1%
Direct
45.7%
Referral
4.8%
Social
0.8%
Paid
0.4%

Headcount Trend

Current headcount: ~3.2K

Marketing Team

Marketing Team Size
225 (7% of company)
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
3

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