Account Executive (Public Relations)
SBS Comms
USA (Remote)
$71K/yr - $80K/yrAgencyFull-timeEntry level1+ years exp.
1 day ago
Public Relations Specialist IV
Richardson, TX (On-site)
Salary Not AvailableSenior Level5+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive national social media and PR strategy for a multi-location service brand, aligning content across Facebook, Instagram, LinkedIn, and executive media opportunities.
- Own and execute national organic social strategy across Facebook, Instagram, LinkedIn, and 75+ pages.
- Must-have: 5+ years in social media for a multi-location or national consumer brand.
- Standout: Proven ability to secure executive media opportunities and shape social brand voice.
Job Description
Responsibilities
- Lead the organic social media strategy for Service Experts’ national brand channels across Facebook, Instagram, and LinkedIn; ensure relevant video content is uploaded and optimized on YouTube
- Oversee and help guide content strategy for 75+ Facebook pages, 1 national Instagram profile and company LinkedIn; ensure alignment with brand standards and business priorities
- Build and manage social content calendars based on national go-to-market messaging, seasonal priorities, home services offers, and business initiatives
- Partner with internal stakeholders to translate marketing priorities into engaging, channel-appropriate social content
- Support local market requests with social guidance, content recommendations, coordination as needed
- Develop and execute national public relations strategies that elevate executives, subject-matter experts, and brand authority
- Identify and orchestrate high-impact executive and expert media opportunities
- Partner with senior leadership to prepare executives for press engagements: messaging, talking points, interview prep
- Define and maintain company’s social brand voice across platforms
- Use platform tools to post content and respond to comments
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field
- 5+ years of experience in social media, brand content, or integrated communications
- Experience managing organic social channels for a multi-location, franchise, or national consumer brand preferred
- Strong understanding of Facebook, Instagram, and LinkedIn content strategy, platform best practices, and audience engagement tactics
- Proven experience creating social-first content directly, including writing, editing, and developing creative concepts
- Experience briefing and managing agencies and external partners
- Experience managing PR firms and supporting earned media strategy and execution
- Strong writing, editing, and communication skills
- Highly organized with the ability to manage multiple workstreams, deadlines, and stakeholder needs
- Comfortable balancing strategic planning with day-to-day execution
Preferred
- Experience working in a fast-paced, multi-location or field-driven business
- Strong eye for brand storytelling and content that connects across earned and owned channels
- Familiarity with content planning, social scheduling, reporting, and media monitoring tools
- Ability to translate business priorities into consumer-friendly, engaging brand content
Benefits
- Competitive pay with incentive opportunities
- Paid Time Off and Company Holiday Pay
- Medical, Dental, and Vision Insurance programs
- 401(k) Retirement Savings Plan with company matching contributions
- Life Insurance and disability insurance options
- Supplemental benefit programs
- World-Class Training opportunities through our Experts University
- Career development opportunities
Service Experts
Service Experts is North America's leading HVAC, Plumbing & Electrical company with 75+ locations nationwide. Visit us at http://www.ServiceExperts.com.
