Public Relations Specialist IV at Service Experts | Richardson, TX

Public Relations Specialist IV

Richardson, TX (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive national social media and PR strategy for a multi-location service brand, aligning content across Facebook, Instagram, LinkedIn, and executive media opportunities.

Own and execute national organic social strategy across Facebook, Instagram, LinkedIn, and 75+ pages.
Must-have: 5+ years in social media for a multi-location or national consumer brand.
Standout: Proven ability to secure executive media opportunities and shape social brand voice.

Job Description

Responsibilities

Lead the organic social media strategy for Service Experts’ national brand channels across Facebook, Instagram, and LinkedIn; ensure relevant video content is uploaded and optimized on YouTube
Oversee and help guide content strategy for 75+ Facebook pages, 1 national Instagram profile and company LinkedIn; ensure alignment with brand standards and business priorities
Build and manage social content calendars based on national go-to-market messaging, seasonal priorities, home services offers, and business initiatives
Partner with internal stakeholders to translate marketing priorities into engaging, channel-appropriate social content
Support local market requests with social guidance, content recommendations, coordination as needed
Develop and execute national public relations strategies that elevate executives, subject-matter experts, and brand authority
Identify and orchestrate high-impact executive and expert media opportunities
Partner with senior leadership to prepare executives for press engagements: messaging, talking points, interview prep
Define and maintain company’s social brand voice across platforms
Use platform tools to post content and respond to comments

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field
5+ years of experience in social media, brand content, or integrated communications
Experience managing organic social channels for a multi-location, franchise, or national consumer brand preferred
Strong understanding of Facebook, Instagram, and LinkedIn content strategy, platform best practices, and audience engagement tactics
Proven experience creating social-first content directly, including writing, editing, and developing creative concepts
Experience briefing and managing agencies and external partners
Experience managing PR firms and supporting earned media strategy and execution
Strong writing, editing, and communication skills
Highly organized with the ability to manage multiple workstreams, deadlines, and stakeholder needs
Comfortable balancing strategic planning with day-to-day execution

Preferred

Experience working in a fast-paced, multi-location or field-driven business
Strong eye for brand storytelling and content that connects across earned and owned channels
Familiarity with content planning, social scheduling, reporting, and media monitoring tools
Ability to translate business priorities into consumer-friendly, engaging brand content

Benefits

Competitive pay with incentive opportunities
Paid Time Off and Company Holiday Pay
Medical, Dental, and Vision Insurance programs
401(k) Retirement Savings Plan with company matching contributions
Life Insurance and disability insurance options
Supplemental benefit programs
World-Class Training opportunities through our Experts University
Career development opportunities

Service Experts

Service Experts is North America's leading HVAC, Plumbing & Electrical company with 75+ locations nationwide. Visit us at http://www.ServiceExperts.com.

Founded in 1996

Richardson, Texas, USA

1.5K employees (22 in marketing)

www.ServiceExperts.com