Public Relations Specialist II

Responsibilities

• Coordinates with CAWP’s programs team to promote our programs to local and national press and to help market these events to their intended audiences.
• Promotes our Ready to Run®, NEW Leadership®, and Teach a Girl to Lead® programs, as well as our annual Wynona Lipman Chair Lecture, and other events, lectures, and public programs.
• Fields incoming media requests related to our programs and proactively pitch journalists to promote these programs.
• Develops strategies to promote CAWP programs in the lead up to these programs.
• Establishes connections with new media contacts to expand the reach of CAWP’ s public programs.
• Assists and be a communications resource for partner Ready to Run® and NEW Leadership® programs around the country.
• Coordinates with the Director of Communications on strategies to frame CAWP programs in blog and op-ed content that highlights their utility and promise.
• Creates materials to highlight programs’ successes to internal and external audiences, including university leadership and donors.
• Creates daily content to deploy across social media channels, including Twitter, Facebook, Instagram, and emerging platforms.
• Coordinates with the Director of Communications in the creation and management of a social media calendar.

Requirements

• Minimum of a BA in journalism, political science, communications, or a related field as well as two years of work experience either in corporate, agency, or non-profit public relations, as a journalist, or in communications for an elected official or in government.
• Strong interpersonal skills and be comfortable meeting and working with a broad range of people from high-level public officials to media representatives to vendor staff to students in a variety of highly visible settings.
• Excellent writing, editing, proofreading, and verbal communications skills.
• Ability to independently manage multiple tasks and short deadlines in high-stress situations.
• Ability to be very organized, efficient, and detail-oriented.
• Ability to be comfortable working for an organization that is political, yet bi/non-partisan and an organization that straddles the worlds of politics and academia.
• Working knowledge of American politics.
• Knowledge of and interest in women and politics in the U.S. and the specificities of New Jersey politics.
• Understanding of the relevant positions, processes and relationships and be aware of sensitive political issues.

Preferred

• Experience interfacing with the American political system through either covering politics as a journalist, working for a politics or policy-oriented non-profit, or working for a political campaign or officeholders’ staff.
• Previous experience with social media management tools like Tweetdeck, Meta Business Suite, Hootsuite.

Benefits

• Medical, prescription drug, and dental coverage
• Paid vacation, holidays, and various leave programs
• Competitive retirement benefits, including defined contribution plans and voluntary tax-deferred savings options
• Employee and dependent educational benefits (when applicable)
• Life insurance coverage
• Employee discount programs