Public Relations Specialist

Responsibilities

• Develop and execute public relations plans aligned with organizations goals, priorities, and key messages.
• Identify opportunities to increase client visibility through earned media, announcements, events, and other communications initiatives.
• Conduct research to support public relations strategies, campaigns, and story development.
• Develop proactive and reactive communications strategies as needed.
• Develop compelling story ideas and media angles that support the organizations objectives.
• Research and identify relevant media outlets, journalists, influencers, and other key audiences.
• Conduct targeted media outreach and build relationships with members of the media.
• Draft and distribute public relations and marketing materials, including press releases, pitches, talking points, statements, articles, promotional content, and other communications materials.
• Coordinate the delivery of visual assets to support media outreach, marketing initiatives, and communications efforts.
• Implement, and activate marketing collateral to ensure messaging, visuals, and graphics are consistent with the brand across online platforms and in-shelter environments.

Requirements

• A bachelor's degree. Can be substituted by the equivalent combination of education and experience from which comparable knowledge and abilities can be acquired.
• 4-6 years of in public relations, communications, marketing, media relations, account management, or related field.
• Experience developing press releases, media pitches, talking points, fact sheets, social or marketing content, and other communications materials.
• Experience conducting media outreach and developing relationships with journalists and media outlets.
• Experience coordinating media events, press conferences, interviews, community events, or promotional events.
• Experience with media monitoring and coverage reporting platforms.
• Strong writing, editing, proofreading, and verbal communication skills.
• Advanced proficiency in the Microsoft Office Suite, Canva, and Video Editing Software.
• Advanced proficiency in social media platforms.
• Strong attention to detail and a commitment to accuracy and quality.

Preferred

• Ability to fluently speak/write both in English and Spanish preferred.