Public Relations Specialist

Responsibilities

• Support PR planning and campaign execution. Partner with the Senior PR Manager on the annual PR strategy and editorial calendar; coordinate assigned campaigns aligned with firmwide and sector priorities.
• Develop compelling story angles and content. Identify opportunities with internal teams and clients to connect HGA’s projects, people, and impact with industry and community conversations. Draft, edit, and proofread pitches, press releases, media advisories, key messages, and related content.
• Build media relationships and pursue coverage. Research outlets, editorial calendars, and news trends to inform proactive outreach and national media submissions. Cultivate relationships with journalists, editors, and relevant influencers to earn local, regional, and national coverage.
• Coordinate media opportunities and internal partnerships. Manage media inquiries and coordinate interviews, background materials, and talking points for HGA leaders. Help teams assess story readiness and messaging alignment, and keep PR leadership informed of emerging narratives, opportunities, and risks.
• Celebrate our reputation. Coordinate annual rankings program, managing deadlines and stakeholder engagement. Amplify results for rankings, people project awards to build HGA brand and sector recognition.
• Track results and inform future outreach. Use media monitoring tools for media research, list maintenance, coverage monitoring, and industry insights. Build expertise in the platform and analyze and share PR results through dashboards and regular internal updates.
• Amplify the impact of earned media. Curate and share social posts that highlight coverage and reinforce HGA’s brand positioning, and support related internal and external communications.
• Represent HGA at selected events. Attend in-person events, project related milestones, interviews, and networking opportunities to strengthen relationships and visibility.

Requirements

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
• 5–7 years of experience in public relations or strategic communications, in an agency or in-house setting, supported by formal PR education or training.
• Demonstrated success securing local, regional, and national earned media coverage, with a strong understanding of media strategy, storytelling, and journalist and editor relationships.
• Effective verbal communication and interpersonal skills, with the ability to influence and build alignment across internal teams, including senior leaders, through clear context and well-supported recommendations.
• Familiarity with media research, monitoring, and measurement tools such as Meltwater, Cision, or Muck Rack.
• Excellent writing, editing, and proofreading skills across press materials, social media and thought-leadership content.
• Ability to think strategically, plan and manage multi-phase PR campaigns, and maintain close attention to detail.
• A proactive, resourceful approach, with the ability to work independently, adapt to changing priorities, and meet tight deadlines in a fast-paced environment.
• Proficiency with Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, and Teams.
• Familiarity with digital publishing and social media platforms, including LinkedIn, Instagram, Facebook, and X.

Benefits

• annual bonus and success sharing bonus program
• 401(k) guaranteed contribution
• paid parental leave
• medical, dental and life insurance plans
• PTO
• short- and long-term disability programs