Public Relations Manager

Responsibilities

• Public Relations Strategy:
• - Develop and execute national and local PR strategies aligned to company objectives.
• - Create integrated communications plans supporting brand campaigns, new clinic openings, acquisitions, partnerships, and key business initiatives.
• - Identify opportunities to elevate HearingLife's visibility through earned media and industry recognition.
• Media Relations
• - Build and maintain relationships with national, regional, local, healthcare, and trade media.
• - Develop press releases, media pitches, fact sheets, and media kits.
• - Manage media inquiries and coordinate interviews with company spokespeople.
• - Track, analyze, and report on media coverage and PR performance.
• Community & Corporate Reputation

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field.
• 8-10 years of experience in public relations, media relations, corporate communications, or marketing communications.
• Experience managing local and national media relations programs.
• Exceptional writing, editing, and storytelling skills.
• Experience supporting thought leadership and executive visibility initiatives.
• Crisis communications and reputation management experience preferred.
• Healthcare, retail, consumer services, or multi-location business experience preferred.
• Proven ability to build relationships with media, industry organizations, and community partners.
• Strong copywriting, editing, and message development skills.
• Ability to manage multiple communications initiatives in a fast-paced environment.

Preferred

• Working knowledge of content optimization
• Experience with AI marketing tools
• Experience with Google Looker
• A process-improvement and positive mindset