Responsibilities

• Role Description The PR specialist should be well versed in finding opportunities, confidently pitching media, garnering earned media coverage, and landing high-profile placements. Currently, we are seeking someone experienced in the health/wellness product industry, that is placing clients with innovative products in front of their target audience. Expect to pitch stories to media outlets and maintain relationships with journalists, editors, and influencers. The specialist must be self-motivated and driven, as we don't micro-manage.
• Daily responsibilities also include coordinating interviews and speaking opportunities, managing press lists, collaborating closely with internal team members and clients to ensure messaging is consistent, timely, and aligned with overall business objectives.

Requirements

• Candidates should possess skills in Public Relations and Media Relations to manage outreach, build relationships, and secure coverage.
• Expert writing skills a plus - avoiding AI to craft clear messaging and receive higher journalist response rates; have good attention to detail and the ability to adapt tone for different audiences.
• Experience in health/wellness field highly desired with pre-established relationships that we can tap into for immediate results
• Ability to work independently in a remote environment, manage multiple projects, and meet deadlines.
• Familiarity with PR tools and platforms (media databases, monitoring and analytics tools) is preferred.
• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field, or equivalent practical experience.

Benefits

• we encourage ingenuity, creativity, and innovation from staff, while also allowing them to make their own hours, work remotely, and receive bonus-based performance incentives.