Public Relations Specialist

Responsibilities

• Plan and coordinate media visits, press trips, and familiarization (FAM) experiences to showcase the destination and generate positive media coverage.
• Collaborate with tourism, hospitality, and community partners to develop media itineraries and secure in-kind support for press experiences.
• Build and maintain relationships with local, domestic, and international media contacts.
• Pitch story ideas and destination news to media outlets to secure earned media opportunities.
• Support media relations activities, including responding to media inquiries and coordinating interview requests.
• Develop, compile, and analyze public relations performance metrics and agency results.
• Prepare monthly, quarterly, and annual reports that measure earned media impact and support leadership decision-making.
• Maintain accurate CRM records, including media contacts, project outcomes, expenses, and in-kind contributions.
• Coordinate project recaps and ensure thorough documentation of media coverage, campaign results, and budget tracking.
• Support strategic communications planning and reporting initiatives.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 2-3 years of experience in public relations, communications, media relations, tourism marketing, or a related field.
• Experience supporting media outreach, reporting, project coordination, or partner engagement initiatives.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Strong organizational skills with exceptional attention to detail and accuracy.

Preferred

• Public relations agency, tourism, destination marketing, hospitality, or communications experience.
• Spanish and/or Portuguese language proficiency.
• Experience with CRM databases and project management systems.
• Experience coordinating media familiarization (FAM) trips and hosting visiting journalists.
• Familiarity with budget tracking, reporting, and performance measurement.
• Membership or active involvement with:
• Florida Public Relations Association (FPRA)
• Public Relations Society of America (PRSA)
• Proficiency in Microsoft Office applications and experience using project management and CRM systems.
• A team player who can work collaboratively with partners, journalists, leadership, and colleagues to elevate the destination's visibility and reputation.