Public Relations Specialist

New York, USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive offline user acquisition and local community engagement for Dealmoon, owning field marketing from strategy to co-branded executions.

  • Own on-site promotions, events, and partnerships to drive user sign-ups.
  • Must-have: Experience in field marketing or offline user acquisition with strong communication skills.
  • Standout: Track metrics, optimize ROI, and build local community relationships.

Job Description

Responsibilities

  • Offline User Acquisition: Execute field marketing activities to acquire new users in high‑traffic areas such as shopping centers, campuses, community events, and business districts
  • Introduce Dealmoon’s platform, benefits, and promotions to potential users through in‑person conversations
  • Guide new users through the registration process and ensure successful onboarding
  • Track daily/weekly acquisition numbers and optimize strategies based on performance
  • Community Outreach & Local Engagement: Build Dealmoon’s presence within local communities, including Chinese communities, student groups, cultural organizations, and lifestyle clubs
  • Identify and attend community events, festivals, and gatherings to maximize exposure
  • Establish relationships with local community leaders and organizers to secure ongoing outreach opportunities
  • Offline Channel Development: Identify offline locations with high user‑growth potential (e.g., restaurants, supermarkets, salons, retail stores)
  • Negotiate placement opportunities for QR codes, posters, flyers, and promotional materials
  • Collaborate with local businesses to run co‑branded promotions that drive user sign‑ups

Requirements

  • Experience in field marketing, offline user acquisition, community outreach, or sales
  • Strong communication and interpersonal skills; comfortable approaching and engaging strangers
  • Ability to explain product value clearly and persuasively
  • Basic understanding of growth funnels and user acquisition metrics
Dealmoon Group logo

Dealmoon Group

3.1 Glassdoor

Dealmoon operates the leading social shopping community for Chinese expats around the world, as well as e-commerce advisory platform for global consumer brands seeking to reach Chinese-language shoppers. Global consumer brands work with Dealmoon to reach the Chinese-language shopper. In 2016 alone, Chinese shoppers engaged with Dealmoon more than one billion times from the U.S., Canada, Australia, Japan, Korea, France, Germany, Italy and Spain as well as China.

Founded in 2009
Richardson, Texas, USA
229 employees (103 in marketing)
43% recommend to a friend
54% CEO approval

Traffic Signals

Monthly Visitors
3.9M
Monthly Google Ads Budget
$334
Traffic Source Mix
Search
28.5%
Direct
65.8%
Referral
4.8%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~229

Marketing Team

Marketing Team Size
91 (40% of company)
Median Career Experience
7 years
Median Tenure
8.5 years