Public Relations Specialist

Scottsdale, AZ (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Own the network’s storytelling program—building media relationships, sourcing authentic campus voices, and producing multimedia content that drives engagement and enrollment without over-relying on press releases.

  • Media Relations: Build journalist relationships, coordinate interviews, and secure coverage across regional outlets.
  • Storytelling Production: Source authentic stories, coordinate shoots, produce multimedia materials.
  • Editorial & Campaign Planning: Manage editorial calendars, track coverage, align messaging across channels.

Job Description

Responsibilities
  • Research, identify, and develop story ideas that highlight BASIS Charter Schools / BASIS Texas Charter Schools successes, programs, and people across multiple states.
  • Conduct regular campus visits to source authentic stories from teachers, students, and school leaders.
  • Draft press releases, media pitches, talking points, and public statements that align with the brand and messaging standards.
  • Build and maintain relationships with journalists, education reporters, and local media outlets.
  • Coordinate interviews, campus visits, and photo/video opportunities for media partners.
  • Track and analyze media coverage, providing insights and reports to leadership.
  • Write engaging content for newsletters, social media, websites, and other digital platforms.
  • Collaborate with the communications and marketing teams to ensure consistent brand messaging across all channels.
  • Partner with photographers, videographers, and designers to produce high-quality storytelling materials.
  • Support the creation of multimedia content showcasing student and teacher achievements, academic programs, and campus culture.
Requirements
  • Education: Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or a related field.
  • Experience: Minimum of three (3) years of relevant professional experience in communications, journalism, or marketing.
  • Valid driver’s license and reliable transportation for campus travel.
  • Ability to travel regionally and nationally as needed.
  • Flexibility to attend occasional evening and weekend events.
  • Exceptional writing, editing, and verbal communication skills.
  • Strong news judgment and ability to identify compelling human-interest and education-related stories.
  • Confidence in conducting interviews with diverse audiences (students, parents, teachers, media).
  • Proficiency in AP style and familiarity with education, nonprofit, or charter school communications.
  • Ability to travel frequently across states and manage multiple deadlines.
  • Skilled in social media management, media monitoring, and storytelling analytics.
Preferred
  • Experience working in education, nonprofit, or mission-driven organizations.
  • Demonstrated success placing stories in regional or national media outlets.
  • Familiarity with photography, video production, or Adobe Creative Suite.
  • Experience managing or supporting events and public relations campaigns.
Benefits
  • BASIS Ed offers a comprehensive benefits package, including but not limited to:
  • Employer paid medical and dental insurance
  • Vision insurance
  • PTO
  • Ability to add dependents
  • 401k with partial match that grows over time
  • Employee Assistance Program
  • Childcare Savings Opportunity (KinderCare tuition discount)

BASIS Ed

BASIS Charter Schools have been raising the level of American education to the highest international standards for more than 20 years, since our first school opened in 1998. BASIS.ed provides academic and support services to the network's open enrollment, tuition-free public charter schools in Arizona, Louisiana, Texas, and Washington, D.C. BASIS Charter Schools are listed among the nation’s best by any measure – state and national rankings, merit on Advanced Placement exams, success on PISA/OECD testing, and college admissions, among many factors – because we honor the sacrosanctity of our classrooms, and foster a love of learning in our students. Our formula is simple: we continually improve the exceptional BASIS Charter School Curriculum; we hire bright, passionate teachers who are experts in their subjects and love the dynamics of the classroom and the school community; and we teach students to find what inspires them, and to ask and answer questions without hesitation or limits. BASIS Charter Schools continues to grow, and we are seeking exceptional new talent. Learn more and apply today at www.jobs.basised.com

Founded in 2009
Scottsdale, Arizona, USA
1K employees (16 in marketing)

Traffic Signals

Monthly Visitors
36.1K
Traffic Source Mix
Search
30.6%
Direct
50%
Referral
13%
Social
4.8%
Paid
1.4%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size
11 (1% of company)