Public Relations Specialist

Angel Fire, NM (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own data-driven guest communications and cross-channel content operations for a hospitality resort, turning guest insights into campaigns and stories that drive engagement and protect reputation.

  • Email & CRM: Build and optimize campaigns, automation, and segmentation to lift engagement and conversions.

Job Description

Responsibilities

  • Builds and optimizes email campaigns, automation workflows, and CRM segmentation
  • Analyzes performance metrics including engagement, conversations, and guest sentiment
  • Maintains website content and supports SEO by working with web developers
  • Develops and manages content across email, website, blog, and social channels
  • Tracks KPIs including open rates, CTR, conversions, and engagement
  • Collects data and builds reports and dashboards for leadership to analyze
  • Identifies trends and optimizes campaigns based on data insights
  • Captures, produces, and edits photo/video content across resort operations
  • Responds to and engages with guests on behalf of Angel Fire Resort on all guest facing platforms and manages online reputation
  • Collaborates across departments to maintain accurate and timely messaging

Requirements

  • Bachelor’s degree in Communications, Marketing, or related field preferred
  • 1-5 years of experience in communications or marketing
  • Experience in hospitality or outdoor recreation preferred
  • Driver’s License

    Benefits

    Angel Fire Resort logo

    Angel Fire Resort

    Angel Fire Resort is a top year-round mountain resort destination in New Mexico.Situated at over 8,600’ elevation in the Southern Rocky Mountains, Angel Fire strives to offer the best value and choice for family outdoor recreation activities to its members, guests and visitors--including skiing, snowboarding, golf, mountain biking, tennis, fishing, hiking and more.

    Founded in 1966
    Angel Fire, New Mexico, USA
    204 employees (11 in marketing)