Public Relations Specialist

Angel Fire, NM

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Build and maintain compelling resort content while shaping guest-facing messaging; turn engagement data into actionable moves across content, social, and email to improve sentiment and measurable outcomes.

  • Content Engine: Create and distribute photo/video content across email, website, blog, and social channels.
  • Guest Engagement: Respond on guest-facing platforms and monitor sentiment to protect online reputation.
  • Analytics & Optimization: Collect data, build dashboards, and drive campaign improvements from insights.

Job Description

Responsibilities

  • Creates creative and engaging content that captures the excitement of the many activities of the resort.
  • Strives towards success in completing all projects, applying skill and accuracy.
  • Works well with the marketing team and is eager to learn new ideas.
  • Maintains excellent social interactive skills and a positive demeanor when interacting with both fellow employees and guests.
  • Captures, produces, and edits photo/video content across resort operations
  • Responds to and engages with guests on behalf of Angel Fire Resort on all guest facing platforms and manages online reputation
  • Develops and manages content across email, website, blog, and social channels
  • Analyzes performance metrics including engagement, conversations, and guest sentiment
  • Collaborates across departments to maintain accurate and timely messaging
  • Maintains website content and supports SEO by working with web developers
  • Supports events, promotions, and operational communications by providing photography/videography, content sharing, and logistical support
  • Tracks KPIs including open rates, CTR, conversations, and engagement
  • Collects data and builds reports and dashboards for leadership to analyze
  • Identifies trends and optimizes campaigns based on data insights
  • Provides necessary updates and fact checks for third party websites such as onthesnow.com, skinewmexico.com, etc.
  • Assists with other marketing functions as needed

Requirements

  • 1-5 years of experience in communications or marketing
  • Driver’s License
  • Must be able to sit or stand for long periods and regularly lift/carry 50 lbs.

Preferred

  • Bachelor’s degree in Communications, Marketing, or related field preferred
  • Experience in hospitality or outdoor recreation preferred

Benefits

Angel Fire Resort logo

Angel Fire Resort

Angel Fire Resort is a top year-round mountain resort destination in New Mexico.Situated at over 8,600’ elevation in the Southern Rocky Mountains, Angel Fire strives to offer the best value and choice for family outdoor recreation activities to its members, guests and visitors--including skiing, snowboarding, golf, mountain biking, tennis, fishing, hiking and more.

Founded in 1966
Angel Fire, New Mexico, USA
204 employees (11 in marketing)