Public Relations Senior Account Executive

St. Petersburg, FL (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 5 months ago

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Job Summary

Visible sections describe a Senior Account Executive who acts as the daily client liaison, leads media relations, and oversees reporting for travel, hospitality, and lifestyle clients. The role emphasizes writing, strategic thinking, mentorship, and cross-team collaboration, with a focus on delivering coverage and managing multiple accounts. Benefits include comprehensive health coverage and a collaborative culture.

Job Description

Responsibilities

  • Serve as the primary day-to-day liaison for assigned clients, anticipating needs, proactively identifying opportunities, and ensuring seamless communication between client and agency teams.
  • Lead client communications including status calls, project updates, and strategic discussions, demonstrating confidence, strong presence, and sound judgment.
  • Develop polished, client-ready written materials including press releases, media pitches, briefing documents, media lists, talking points, and reports.
  • Pitch and secure coverage across traditional, digital, and broadcast media; maintain proactive outreach and consistent follow-up with editors, producers, and journalists.
  • Research, identify, and cultivate new media opportunities and relationships to expand visibility for clients.
  • Plan and coordinate media engagements including desk-sides, interviews, press trips, and influencer visits; attend and support as required.
  • Contribute strategic thinking and creative ideas during brainstorming sessions, helping develop compelling story angles, partnerships, and promotional opportunities.
  • Research and support brand partnerships, collaborations, and promotional opportunities that align with client objectives.
  • Oversee reporting and measurement efforts including coverage tracking, KPI monitoring, and monthly/quarterly client reports.
  • Manage timelines and deliverables across multiple accounts, ensuring projects stay on schedule and meet agency standards.

Requirements

  • Bachelor’s degree (BA/BS) from an accredited four-year university in communications, public relations, journalism, marketing, or a related field.
  • 3–4 years of public relations agency, with proven success in client management and media relations.
  • Demonstrated success in securing media coverage with established relationships among key editors, writers, and producers.
  • Strong understanding of media relations strategy, story development, and editorial positioning.
  • Exceptional organizational and time-management skills with the ability to manage multiple clients and deadlines simultaneously.
  • Strong writing and communication abilities with a keen attention to detail.
  • Strategic thinker and problem solver with the ability to adapt quickly in a fast-paced environment.
  • Strong interpersonal skills with the ability to build relationships with clients, media, and colleagues.
  • Curious, creative, and passionate communicator with a strong interest in travel, culture, and lifestyle storytelling.
  • Collaborative team player who enjoys mentoring others and contributing to a positive agency culture.

Benefits

  • Medical, Dental + Vision
  • 20 Days Annual PTO + 13 Holidays + 2 Summer Fridays
  • 401k + Profit Sharing
  • Supportive and collaborative team culture
Lou Hammond Group logo

Lou Hammond Group

In 1984, Lou Hammond Group opened with three clients, three employees and two electric typewriters. 40 years later, the award-winning agency is full-service, offering marketing, public relations, branding, digital, social media, integrated campaigns and strategic services with 45 employees in New York, South Carolina, Texas, Colorado, Georgia, and Florida with an extensive network of global partners. Our top-tier client list spans the world’s premier lifestyle accounts from luxury hotels, cruise lines and major destinations to healthcare, technology, corporate and real estate. We expertly serve clients who are leaders in their fields and who share our passion for quality—in spirit, integrity and style. Lou Hammond Group has one focus: Results. Follow us!@LouHammondGroupFacebook: https://www.facebook.com/louhammondgroupInstagram: http://instagram.com/louhammondgroup

Founded in 1984
New York, New York, USA
57 employees (6 in marketing)

Traffic Signals

Monthly Visitors
2.1K
Traffic Source Mix
Search
18.5%
Direct
32.4%
Referral
3.4%
Social
9.3%
Paid
0.7%

Headcount Trend

Current headcount: ~57

Marketing Team

Marketing Team Size
6 (11% of company)