Responsibilities

• Develop and execute integrated marketing campaigns to build brand awareness, recruit students, and re-engage students. Lead the development of content and content strategies that advance GCC's priorities and goals. Oversee the creation of content across print, digital, video, social media, presentations, advertising, and executive communications. Collaborate with college leadership, stakeholders, and Maricopa Community Colleges District Marketing & Communications to ensure content is clear, consistent, aligned with brand standards, and effectively reaches key audiences. Manage data analytics related to marketing and communications, including Google, social media, and digital advertising analytics. Monitor campaign effectiveness to identify trends, and inform strategic decision-making. Review and analyze metrics and performance measures and recommend adjustments to achieve desired campaign goals
• Guide and inspire the college's marketing and communications team, responsible for comprehensive public relations, marketing, and internal/external communications. Oversee the creation and execution of strategic communication plans, modern advertising initiatives, and cross-channel brand campaigns. Direct the creative development of high-quality print, digital, web, video, and social media content to ensure a cohesive brand voice. Supervise, mentor, and evaluate internal marketing staff. Oversee communication efforts across the college. Provide oversight and direct the planning and implementation of media relations, public information, marketing and communications; develop public relations and marketing programs, projects and initiatives. Ensures compliance with applicable regulations, policies, requirements and/or standards. Oversees process research and implements industry standards, trends, best practices and emerging technologies for the work unit
• Serve as the College’s Public Information Officer. Lead the college's public relations and communications efforts to strengthen GCC's visibility, increase community awareness, and protect the college's reputation. Develop strategic communications, media relations, and executive messaging while serving as a communications advisor to college leadership on messaging, public perception, and emerging issues. Collaborate with Maricopa Community Colleges District Marketing & Communications to ensure alignment with District priorities and crisis communication efforts. Support and coordinate college-level communication strategies, ensuring timely, accurate, and consistent messaging for internal and external audiences. Oversee and direct emergency communication, crisis management and communication risk mitigation. Performs fact-finding and troubleshooting activities in areas of special interest to the College President; researches and writes speeches, messages, programs and materials for the College President or College for public dissemination
• Prioritize projects and initiatives in alignment with organizational objectives. Collaborate with all college areas to develop clear communication and promotional strategies; inform and consult with executive leadership regarding strategy, outcomes, trends and offer suggestions and input for continuous improvement. Work collaboratively with Maricopa Community College District Marketing to ensure alignment with and support of District Initiatives
• Manage and administer budgets and expenditures; identify resource needs and make recommendations. Oversee and manage budgets as assigned ensuring compliance with Maricopa and state requirements
• Perform other duties as assigned

Requirements

• A Bachelor’s Degree from a regionally accredited institution in public relations, marketing, journalism or related field and six (6) years of public relations and marketing experience that includes planning, managing and implementing associated programs and marketing campaigns and two (2) years of management and supervisory experience.
• OR
• An equivalent combination of education and/or experience as described above sufficient to successfully perform the essential duties of the job such as those listed above, unless otherwise subject to any other requirements set forth in law or regulation, may be considered.

Preferred

• Desired Qualifications A. Master’s Degree or higher in Public Relations, Marketing, Communications or another closely related field. B. Five years of supervisory experience leading a marketing team and overseeing the development and execution of the marketing strategy, including working with external contractors. C. Five years of experience with optimizing online content through social media management, web design/content, email marketing, and digital advertising. D. Five years of experience with managing the public relations communication in an enterprise-level organization and /or public sector. E. Four years of experience with analyzing marketing data and analytics, social media data, and digital advertising analytics to enhance the college’s marketing efforts. F. One year of full-time relevant MCCCD experience during the previous two years

Benefits

• Affordable and Comprehensive Benefits Package: Nationwide Medical, Dental, and Vision Coverage Paid Time Off: Vacation, Sick Leave, and Personal Time 20 Paid Observed Holidays Company-paid Life Insurance, AD&D, and Short-Term Disability plans, with the option to purchase supplemental coverage Arizona State Retirement System (ASRS) Pension, including Long Term Disability and Retiree Health Insurance with 100% employer-matching contributions Optional Retirement Plans: 403(b), 457(b), Roth 403(b), Roth 457(b) Tuition Reimbursement for employees and dependents Annual Professional Development Funding Flexible Work Schedules Employee Health & Wellness Programs: District-Wide Wellness Program with Workshops and Webinars Monthly Health & Wellness Calendar and Newsletter Virta Diabetes Reversal Program and Support Groups Employee Assistance Program (EAP) Sight-On-Site Eye Care Services Pre-Retirement Planning Events Qualifying Employer for Public Service Loan Forgiveness (potential loan forgiveness for federal Direct Loans after meeting repayment requirements and working full-time for an eligible employer)
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