Public Relations Manager at Unified Women's Healthcare | USA

Unified Women's Healthcare

Public Relations Manager

USA (On-site)

Salary Not AvailableManagerFull time

Posted 7 weeks ago

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Job Summary

Own national-to-local PR program for fertility care, translating strategy into market briefs, coaching spokespeople, and delivering measurable coverage across multiple markets.

Growth ownership: translate national PR into market priorities, briefs, and local storytelling that resonates with each market.
Agency management: surface newsworthy assets, vet pitches, and conduct regular performance reviews for coverage quality and alignment.
Content & measurements: build a rolling PR content calendar, maintain asset libraries, and surface outcomes data to support earned media positioning.

Job Description

Responsibilities

Serve as the primary day-to-day liaison between CCRM's internal marketing team and its external PR agency
Set clear national and local priorities, deliverables, and success metrics for the agency on a monthly and quarterly basis
Proactively surface newsworthy moments, outcomes data, patient stories (with appropriate consent), and clinical milestones to fuel the agency's media outreach pipeline
Review and approve all media materials — pitches, press releases, briefing documents — before agency distribution
Conduct regular performance reviews with the agency to assess coverage quality, outlet mix, market penetration, and message alignment
Ensure agency partners deeply understand CCRM's brand voice, clinical differentiation, and the unique characteristics of each local market
Translate national PR strategy into market-specific priorities for each of CCRM's locations, accounting for local media landscapes, competitive dynamics, and community opportunities
Build and maintain a structured intake process so individual practices can surface local stories, physician milestones, community events, and patient interest areas for agency activation
Serve as the primary point of contact for practice-level questions related to PR activity, media inquiries, and spokesperson requests
Develop and distribute market-specific media briefings that help the agency pitch with local credibility and relevance

Requirements

5+ years of experience in public relations, communications, or a closely related marketing function
Demonstrated experience managing external PR agency or vendor relationships in a multi-location or multi-market context
Strong writing and editing skills with experience crafting press materials, messaging frameworks, and executive communications
Proven ability to create clear, audience-appropriate reporting for non-marketing stakeholders
Experience developing and managing content or story pipelines across multiple geographies
Comfort operating in a fast-paced, multi-stakeholder environment with competing priorities across markets
Strong project management skills and exceptional attention to detail

Nice_to_have

Experience in healthcare, fertility, women's health, or a similarly regulated and relationship-driven industry
Background on the agency side, particularly working with multi-location healthcare, franchise, or consumer health clients
Familiarity with PR measurement tools (e.g., Cision, Muck Rack, Meltwater) and comfort building reporting frameworks from scratch
Experience developing or significantly contributing to a communications playbook or brand standards document
Existing relationships with health, wellness, or lifestyle media contacts across multiple U.S. markets
Comfort serving as an internal spokesperson coach or media trainer across diverse stakeholder groups
- (Note: kept as listed in description)

Benefits

Health Coverage
Medical, dental, and vision plans, fertility benefits, and supplemental insurance options.
Paid Time Off
Vacation, personal days, and paid holidays to help you recharge.
Financial & Retirement Planning
401(k) with employer contribution, plus Flexible Spending Accounts (FSAs) and Health Savings Accounts.
Income Protection
Short- and long-term disability, paid parental leave, basic life insurance, and optional additional coverage.
Wellbeing Support
Employee Assistance Program, commuter benefits, pet insurance, and identity theft protection.
Professional Development
Opportunities and resources to support your career growth.

Unified Women's Healthcare

3.3 Glassdoor

Unified is accelerating meaningful change in women’s health by building innovative, mission-driven businesses to meet the comprehensive needs of women across the entirety of their health journey. Founded in 2009, Unified’s affiliates support nearly 3,000 providers across more than 20 North American markets and are an indispensable source of business expertise in the industry. Its businesses remain top in their field, including the largest ObGyn physician practice management platform in the United States, the global pioneer in fertility treatment and science (CCRM Fertility), the leading women’s maternity analytics platform that is directly improving birth outcomes (Lucina), and the nation’s leading virtual menopause and lifestyle care provider (Gennev). For more information, visit unifiedwomenshealthcare.com.

Founded in 2009

Tampa, Florida, USA

1.8K employees

unifiedwomenshealthcare.com

46% recommend to a friend

51% CEO approval