Public Relations Manager

District of Columbia, USA (On-site)

$127K/yr – $240K/yrSenior Level10+ years expFull time

Posted 4 hrs ago

Job Summary

Own and steer external communications for technology and policy matters, building journalist relationships, leading proactive campaigns, and guiding messaging through high-stakes moments.

  • Build relationships with top-tier media across tech, policy and consumer beats
  • Lead proactive campaigns and rapid-response messaging for fast-moving issues
  • Prepare executives and subject-matter experts for media appearances and briefings

Job Description

Responsibilities

  • Build and maintain trusted relationships with journalists covering technology, trust and safety and public policy matters.
  • Serve as a day-to-day press contact, managing media inquiries with accuracy, sound judgment, and clear framing.
  • Develop and execute proactive campaigns highlighting the company and apps we operate.
  • Draft press materials, reactive statements, blog posts, product explainers, media pitches, FAQ and briefing documents.
  • Design background briefings, reporter and creator walkthroughs and stakeholder engagements that deepen understanding of our platform policies and moderation efforts.
  • Expand relationships with emerging media channels, including newsletters, podcasts, creators and influential industry voices.
  • Drive external communications strategies for fast-moving issues involving platform safety and public policy priorities.
  • Evaluate communications risk for product rollouts and policy updates, developing proactive mitigation and response strategies.
  • Draft fast-turnaround reactive messaging, Q&As and press responses during high-profile situations and news cycles.
  • Monitor media trends and industry developments to anticipate narrative shifts and protect company reputation.

Requirements

  • 10+ years of experience in public relations, media relations, corporate communications, journalism or agency environments, focusing on technology, public policy or complex consumer issues.
  • Track record of building relationships with top-tier and local U.S. media across technology, business, policy and consumer beats.
  • Proven success managing fast-moving reactive issues, crisis communications and reputational risk under tight deadlines.
  • Demonstrated experience engaging with journalists on sensitive topics, with the ability to firmly and constructively address inaccurate reporting.
  • Exceptional writing and editing skills, with a demonstrated ability to translate complex topics into clear, human-centered narratives.
  • Direct experience counseling senior executives and preparing leadership for critical media appearances.
  • Demonstrated resilience, objective judgment, and effective decision-making in ambiguous, high-stakes, and publicly visible environments.

Benefits

  • Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

Salaries

Posted range

$127K/yr – $240K/yr

Taken straight from the job posting.

The middle of this range ($183K) is 87% above the median base salary for Public Relations Manager roles in the United States ($98K).

Public Relations Manager median pay in the United States

$98K/yr

Most pay falls between $83K and $118K. Based on 109 salaries.

See all TikTok USDS Joint Venture salaries

Traffic Signals

Monthly Google Ads Budget
$932.3K
TikTok USDS Joint Venture logo

Public Relations Manager

TikTok USDS Joint Venture · District of Columbia, USA · On-site