Responsibilities

• Develop and implement targeted communication strategies for the North, Central, and South American markets to support product initiatives.
• Present strategy to internal stakeholders including regional marketing leadership, global PR, and business unit leads.
• Provide a high level of organization, process management, and reporting to ensure that all internal groups are synchronized with PR plans and corresponding results.
• Direct PR agencies and other external PR resources.
• Implement breakthrough Earned Media strategies and activation frameworks to build brand awareness and affinity, elevate brand equity, engage new consumers, and inspire loyalty.
• Develop solid relationships with core tech media and influencers.
• Represent the company as a spokesperson for the media, including regularly briefing reviews on products.
• Establish strategic media relations plans for new product launches and hero products.
• Manage KPIs and maintain and leverage reporting tools to demonstrate results/success.
• Implement the organization's public relations strategies, policies, and procedures.

Requirements

• 6+ years of experience in a similar role
• Excellent technical communication skills both verbal and written
• Proficient at using AI to increase productivity and manage workflows
• Highly organized individuals with an obsessive focus on project management
• Able to develop execution campaigns with clearly stated objectives and target results.
• Possess a passion for technology and gaming.
• Work independently and capable of prioritizing and handling multiple tasks and projects concurrently.
• Execute Business Unit strategies and gain internal consensus on new strategies and tactics
• Strong administrative, organization, and communication skills.
• Bachelor's degree or equivalent; or five to seven years related experience and/or training; or equivalent combination of education and experience. Journalism or communications background is a plus.