Public Relations Manager at Pearl Abyss America | Manhattan Beach, CA | $80K/yr – $95K/yr

Pearl Abyss America

Public Relations Manager

Manhattan Beach, CA (On-site)

$80K/yr – $95K/yrManager3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and orchestrate North America PR for game launches and ongoing titles, turning media relationships, press materials, events, and cross-team coordination into a predictable KPI engine.

Public relations: shape launch and ongoing title PR strategies, plus product marketing plans and tactical rollout.
Media relations and events: maintain media ties, oversee press materials, and run conferences, tours, and exhibitions.
Measurement and alignment: deliver regular media activity reports and coordinate global PR with regional teams to hit KPI objectives.

Job Description

Responsibilities

Develop PR strategies for current and upcoming titles, launches, and promotions in North America regions
Create strategically driven product marketing plans for launch titles and overseeing implementation of all tactical components
Develop and produce high-quality, informative and engaging press releases, press kits, and related materials
Maintain exceptional relationships with media and earned creators
Organize promotional events, press conferences, tours, visits, and exhibitions
Analyze media coverage; develop responses when needed
Develop weekly, monthly, quarterly and annual media activity reports
Keep annual calendars of events, targets, and activities organized
Communicate strategies, risks and opportunities for assigned titles with other teams across the organization
Work closely with other regional teams to coordinate global PR initiatives

Requirements

Minimum 3-5 years of experience in public relations in videogames or an industry adjacent field, agency or in-house
Bachelor’s degree -- preferably in media, public relations or marketing or any related field experience is required
Extensive knowledge and interest in video gaming, interactive entertainment industry
Proven track record of successful PR activities and/or earned media planning
Background and basic knowledge of marketing fundamentals including positioning, strategic planning, market analysis, advertising and PR
Experience in working successfully with social media channels and editorial personnel in conjunction with executing PR and community plans
Excellent written and oral communication skills, strong analytical and presentation skills
Strong team player who works with internal and external partners effectively
Advanced Proficiency in the MS Office software (especially PowerPoint and Excel)
*International travels may be required for this position

Nice to have

Experience in launching AAA PC or Console titles in the US/EU regions
Experience in working with online/digital marketplaces and developing digital content strategies and executing launches of supportive and standalone digital releases
Avid Black Desert Online player
Korean language proficiencies

Benefits

Health Care Plan (Medical, Dental & Vision) 100% covered by the company for you and up to 3 of your dependents
Life Insurance (Basic, Voluntary & AD&D)
Retirement Plan (401K) - Company matching up to 5%
Pet Insurance covered by the company, for employee's pet animals (up to 3 pets)
Personal and Professional Development Wallet – up to $100/month
Life Style Wallet - $170/month Individual Allowance
Tiny Human Wallet - $500/month child subsidy
Paid Time Off - PTO (Vacation, Sick Days, Public Holidays & Winter Break)
Family Leave (Maternity, Paternity)
Company-sponsored Korean Classes
Free Gym Access (in the company office building)
Free Lunch in the Office
Stocked kitchen
Regular team outings and company events and more…

Pearl Abyss America

Pearl Abyss America, Inc. is a developer and publisher of entertainment software. We support breathtaking games that are unimaginable to others. We believe in creating games and experiences for our global player community. We create extraordinary game experiences for our millions of players everywhere by bringing together talented people that love to combine their passion, creativity and innovation.Founded in 2018, Pearl Abyss America Inc. is a wholly owned subsidiary of Pearl Abyss and located in Manhattan Beach (Los Angeles, CA).About Pearl AbyssPearl Abyss is a game company that aspires to create a new, exhilarating, unforgettable adventure and experience. Our portfolio of games includes Black Desert. Pearl Abyss is focused on developing the next highly anticipated releases in Crimson Desert, DokeV, and PLAN 8.Founded in 2010, Pearl Abyss has studios and offices in Anyang, South Korea, Amsterdam, Netherlands and Los Angeles. Pearl Abyss is a publicly traded company on the Korea Exchange in South Korea.

Founded in 2018

Manhattan Beach, California, USA

47 employees

www.naeu.playblackdesert.com