Public Relations Manager

Scottsdale, AZ (On-site)

$80K/yr – $90K/yrManagerFull time

Posted 5 weeks ago

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Job Summary

Own the US PR program in lockstep with the Global PR Director, shaping local strategy, media relations, events, and on-site openings while coordinating with partners and internal teams.

  • Own US media outreach, partnerships, and local communications to advance MOI brand goals.
  • Manage US PR agencies, track output, report progress, and help select agencies when needed.
  • Lead on-site PR at openings and events, coordinating VIPs, media tours, and local partners.

Job Description

Responsibilities

  • Execute the US PR strategy as defined in collaboration with the Global PR Director, ensuring plans are delivered on time and to a high standard.
  • Contribute local market knowledge and insights to inform the broader global PR strategy.
  • Identify relevant US audiences, media opportunities and community partnerships that support MOI's brand objectives.
  • Manage day-to-day relationship with PR agencies, providing clear direction aligned with the strategic priorities set by the Global PR Director.
  • Monitor agency output and performance, reporting progress and flagging concerns to the Global PR Director.
  • Support the Global PR Director in evaluating agency effectiveness and contributing to agency selection processes when applicable.
  • Build and maintain strong, productive relationships with US media outlets, journalists and community partners.
  • Coordinate and manage media opportunities including press meetings, media events, FAM trips, trade shows and on-site activations.
  • Plan and manage VIP visits, media tours, on-site filming, photoshoots, interviews and radio remotes across US locations.
  • Collaborate with local tourism boards and community organizations to develop long-term, mutually beneficial relationships.

Requirements

  • Experience in public relations, ideally with exposure to multi-location or consumer brand PR.
  • Proven ability to manage PR agency relationships and deliver results through agency partners.
  • Strong media relations skills with an existing or demonstrable ability to build US media networks.
  • Excellent written and verbal communications skills; comfortable creating content for a range of formats and audiences.
  • Highly organized, with the ability to manage multiple projects and deadlines simultaneously.
  • A collaborative team player who works well within a globally distributed organization.

Preferred

  • Experience supporting events or location openings is an advantage

Benefits

  • Medical, Dental, Vision, Life and Disability Insurance
  • Flexible Spending and Commuter Benefit Accounts
  • Employee discounts at our museums
Museum of Illusions logo

Museum of Illusions

The first Museum of Illusions launched in Zagreb, Croatia in 2015 and has since become a recognizable global brand and leading „edutainment“ attraction. Each state-of-the-art museum offers an exciting and interactive journey for all age groups while explaining the science and mechanics behind enthralling optical illusions through fun and games. The fascinating holograms, mind-bending illusion rooms, and astonishing exhibits never fail to trick visitors’ minds, puzzle their perceptions, and show them a whole new world of the seemingly impossible and unbelievable. With 40 locations spread over 25 countries and 4 continents, where no two museums are the same, Museum of Illusions continues to pursue further expansion and provide its unique experience to adventure-seekers all around the world.

Founded in 2015
Zagreb, Zagreb, HRV
320 employees (59 in marketing)

Traffic Signals

Monthly Visitors
36.7K
Traffic Source Mix
Search
50.5%
Direct
34.7%
Referral
11.8%
Social
1.5%
Paid
1.2%

Headcount Trend

Current headcount: ~322

Marketing Team

Marketing Team Size
31 (10% of company)
Median Career Experience
20 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity

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