Responsibilities

• With supervision from Senior PR Manager, handle media communications for Genshin Impact, including sending press releases, media invitations, and other key information.
• Maintain up-to-date press lists, field and screen journalist inquiries, informing Senior PR Manager of all updates and changes.
• Track media coverage, media sentiment, and compile reports on version updates for all HoYoverse games using Meltwater.
• Analyze gaming media trends and identify current industry issues and topics that are most vital to be aware of.
• Assist with logistics and on-site PR reception for various events throughout the year such as GDC and Gamescom.
• Ensure consistent company messaging when interacting with media, influencers, and industry contacts.
• Handle administrative PR tasks to assist in project execution such as NDAs, invoices, etc.
• Organize yearly PR mailer, identifying partner agencies, package items, etc., ensuring project meets company standards and is within assigned budget.

Requirements

• 3–5+ years of games journalism experience, with meaningful time in an editorial capacity (editor, senior editor, or equivalent)
• 1–2+ years of experience in PR, communications, or agency work
• Established relationships within games media in North America and/or the UK
• Strong written and verbal communication skills in English; comfortable drafting press materials, pitching stories, and managing inbound media enquiries
• Solid understanding of how the games media landscape works — outlet rhythms, coverage cycles, journalist relationships
• Able to work across time zones and manage multiple deadlines in a global, fast-moving environment
• Organised, proactive, and comfortable owning a project from brief to delivery

Preferred

• Familiarity with Meltwater or comparable media monitoring tools
• Experience supporting a game launch or major marketing/press campaign
• Familiarity with HoYoverse titles
• Experience with event logistics at industry conferences (GDC, Gamescom, etc.)

Benefits

• 100% employer-paid healthcare premiums for you and your dependents
• Generous paid time off
• 401K / RRSP plan
• Employer-paid life and disability insurance
• Team-building activities throughout the year
• Flexible working hours