Responsibilities

• Develop and manage relationships with key media, editors, journalists, and relevant external partners.
• Act as a primary point of contact for media communications, including pitching stories, coordinating interviews, and handling media inquiries.
• Proactively identify and expand PR resources, including media, platforms, and potential collaboration opportunities.
• Plan and execute PR initiatives aligned with brand campaigns, product launches, and key business milestones.
• Monitor media coverage and industry trends, providing insights and recommendations to internal stakeholders.
• Collaborate closely with internal teams to ensure consistent and effective brand messaging across all external communications.
• Support bilingual (Chinese & English) PR materials, including press releases, media briefs, and presentations.

Requirements

• 5+ years of experience in public relations, communications, or related roles, preferably within F&B, consumer goods, lifestyle, or retail industries .
• Strong media relations experience with a proven ability to build and maintain external networks.
• Excellent communication and interpersonal skills; confident in engaging with media and external partners.
• Fluent in both Chinese and English, with strong written and verbal communication skills.
• Highly proactive, well-organized, and comfortable working in a fast-paced environment.
• A team player with strong execution skills and a positive, professional attitude.