Public Relations Manager

Responsibilities

• Build and maintain strong relationships with local, regional and national media across food, hospitality, lifestyle, business, travel and other relevant categories.
• Proactively pitch reporters, editors and producers to secure meaningful earned media coverage for our brands.
• Develop creative story angles tied to our brands, people, growth and industry trends.
• Respond to inbound media requests and coordinate interviews, briefings and follow-up.
• Build targeted media lists and coordinate media visits, interviews, influencer experiences and other press opportunities.
• Monitor media coverage, track earned media results and use Muck Rack or similar tools to research journalists and identify opportunities.
• Write media pitches, press releases, talking points, executive messaging, award submissions, briefing documents and other communications materials.
• Create and publish content for FB Society's LinkedIn presence, including company news, media coverage, leadership perspectives and brand stories.
• Adapt messaging for different audiences while maintaining a consistent brand voice.
• Interview leaders, chefs and team members to uncover stories and perspectives connecting them to broader brand and company priorities.

Requirements

• 4+ years of public relations, media relations or communications experience
• Exceptional writing and editing skills. Great writing is essential for this role.
• Proven experience proactively pitching media and securing earned coverage.
• Established relationships with journalists, editors and producers.
• Strong storytelling instincts and the ability to recognize what makes something newsworthy.
• Ability to ladder individual stories up to larger brand and company messages.
• Strong understanding of print, digital, broadcast and social media.
• Naturally curious and interested in hospitality, food, business and culture.
• Strong organizational skills with the ability to manage multiple brands and priorities.
• Collaborative working style with strong follow-through.

Preferred

• Experience with Muck Rack or similar media relations and monitoring platforms preferred
• Hospitality, restaurant, lifestyle or consumer brand experience is a plus

Benefits

• Salary: $75,000–$80,000 + Bonus
• PTO
• 401K with Matching
• Comprehensive health, dental, and vision coverage
• Dining discounts at all of our restaurant locations
• Opportunities for professional growth and development within a fast-growing company