Director of Public Relations

Responsibilities

• Serve as day-to-day lead and senior PR counsel across a portfolio of NLC’s various accounts
• Develop and execute comprehensive, creative PR strategies and communications plans
• Build and maintain strong relationships with local, metro/regional and national reporters, editors, producers, and influencers across print, digital, broadcast, and social media
• Drive proactive story pitching and secure consistent, high-quality media placements at the local, regional, and national level
• Write and edit press releases, pitches, op-eds, talking points, and PR reports at a senior level
• Mentor junior team members, providing guidance, feedback, and support across accounts
• Manage press events, media previews, press conferences, and major announcements from concept through execution – including early morning breakfasts, evening events and weekend events. Experience going from hard hat tours to groundbreakings to formal evening events all in the same day
• Proactively identify new story angles, trends, and timely hooks to keep clients top of mind
• Support new business development by creating and contributing to proposals, presentations, and pitches
• Collaborate with NLC’s government affairs team where PR and public policy intersect

Requirements

• 7–10+ years of PR experience, with significant time spent at a NYC-based agency
• A proven track record of securing top-tier media placements across print, digital, and broadcast
• Established relationships with NYC metro and national media contacts across multiple verticals including network and cable broadcast, as well as social media influencers and creators
• Prepare to serve as spokesperson for clients as needed
• Exceptional writing, editing, and storytelling skills
• Self-starter who brings a collaborative and energetic approach to client campaigns
• A strategic mindset paired with a hands-on, roll-up-your-sleeves work ethic
• Ability to manage multiple accounts and deadlines simultaneously without missing a beat
• Experience managing junior staff
• Strong knowledge of Cision, MuckRack, PR Newswire, TVEyes Insight, Google Workspace

Benefits

• Health insurance
• 401K
• PTO + flexible holidays
• Hybrid schedule: In-office Mon–Thu and remote Fridays, barring client or media events/meetings