Responsibilities

• Media & KOL Ecosystem Cultivation: Spearhead the expansion of our PR network in North America, proactively identifying and securing partnerships with top-tier media outlets and Key Opinion Leaders (KOLs) to drive consistent brand authority.
• Strategic Communication Planning: Architect and execute comprehensive PR roadmaps aligned with product launch cycles and IMC campaigns, ensuring high-frequency, high-quality brand exposure.
• High-Stakes Event Management: Conceptualize and lead media-facing events, including press conferences and media briefings, while providing executive-level media training for company spokespeople.
• Crisis Mitigation & Reputation Management: Act as the first line of defense in crisis scenarios, rapidly developing response strategies and managing media communications to safeguard brand integrity.
• Narrative & Content Excellence: Drive the production of professional PR assets—from compelling story pitches and thought leadership articles to official statements—ensuring a tone that resonates with the North American tech and creative elite.

Requirements

• 5+ years in Public Relations, with at least 2-3 years of proven success specifically within the North American market.
• Industry Background: Proven track record in Internet, Software/SaaS, Consumer Electronics, or Media sectors. Candidates from reputable PR agencies are highly preferred.
• AI Productivity: Proficient in leveraging AI Large Language Models (LLMs) to accelerate content creation and sentiment analysis.
• Core Skills: Exceptional English copywriting, storytelling, and public speaking abilities, combined with data-driven analytical skills to measure PR impact.
• Operational Agility: Strong resilience and flexibility to manage cross-timezone collaboration and high-pressure media cycles.

Preferred

• Existing relationships with top-tier media/influencers in the Photography, Creative Arts, or AI Technology space.
• In-depth understanding of the North American social media landscape and emerging digital PR trends.