Drive media relations and thought leadership for Equip across health-tech and regulated spaces.

Responsibilities

• Pitch and secure placements in print, broadcast, and digital media across consumer health, tech, culture, and lifestyle beats, leveraging existing relationships and building new ones with national and local outlets.
• Develop targeted, angle-specific pitches, press releases, byline articles, media alerts, and keynote talking points that provide a sense of hope and healing.
• Build and maintain relationships with reporters, editors, and producers; manage media inquiries; coordinate interviews; and support/facilitate media training and spokesperson preparation for clinical experts and senior executives.
• Monitor media coverage and implement an "always-on" PR strategy that aligns with key cultural milestones and business goals.
• Support the development and execution of research-driven media campaigns, including drafting and editing press releases, media pitches, pitch follow-ups, data one-pagers, and other campaign materials.
• Manage and maintain media lists using tools such as Muck Rack, and track outreach and placement results; identify new reporter targets and beat opportunities as Equip's media reach expands.
• Monitor, analyze, and report on PR results quarterly, using data to show how our reach is moving the needle on brand awareness.
• Ownership over the awards and speaking engagements program.
• Support the development of thought leadership content for Equip's spokespeople.
• Draft spokesperson prep documents, Q&A documents, and talking points ahead of media interviews.
• Assist with bylined content, op-eds, and contributed articles for trade and consumer outlets.
• Partner with internal teams, including Marketing, Clinical, People, and Patient Acquisition, to ensure consistent, on-brand use of PR assets and messaging.
• Support internal communications rollout of major campaigns in coordination with the PR Director and the Internal Communications team.
• Ensure all external communications reflect Equip's unique voice—balancing professional clinical authority with warmth and empathy.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in PR, Journalism, Communications, or a related field.
• 5-7 years of professional experience in Public Relations or Communications (Agency or in-house).
• Prior experience in health-tech, behavioral health, or a highly regulated industry is strongly preferred.
• Self-starter who thrives in ambiguity and can see a project through from start to finish with minimal guidance.
• You have a "love for language" and can adapt your tone for a high-level medical journal or a consumer-facing TikTok-style media request.
• Experience using PR measurement tools (like MuckRack) to translate mentions into meaningful business insights.

Preferred

• Interest in mission-driven work and curiosity about the intersection of mental health and culture.
• Comfortable working independently and managing multiple workstreams.
• Experience developing thought leadership content for executives.

Benefits

• Flex PTO policy (3-5 wks/year recommended) + 11 paid company holidays.
• Generous parental leave.
• Competitive Medical, Dental, Vision, Life, and AD&D insurance; Equip pays for a significant percentage of benefits premiums for individuals and families.
• Spring Health, a 100% employer-paid mental health benefit through Guardian.
• 5 free therapy sessions and 5 free coaching sessions per year for you and each of your dependents.
• Employee Assistance Program (EAP), a company paid resource for mental health, legal services, financial support, and more!
• HealthJoy, a 100% employer-paid platform connecting you to a healthcare concierge who can help you navigate your benefits.
• 401K Option.
• Work From Home Additional Perks: $50/month internet stipend, $250/month coworking space stipend, initial work-from-home stipend up to $500, $200 refill on home office stipend at year 3 and then every other year, Company Laptop.
• DEIB initiatives and inclusive workplace commitments, accommodations process for applicants