Responsibilities

• Develop and execute a PR strategy focused on Creator TV awareness, viewership growth, and brand credibility
• Build and maintain relationships with entertainment, creator economy, and media industry press, including relevant trade publications
• Proactively pitch stories, identify coverage opportunities, and secure earned media that aligns with business and audience goals
• Own the creation and evolution of Creator TV press materials, including press kits, messaging, and media briefs
• Identify opportunities around launches, events, original programming, partnerships, and talent to drive press coverage
• Act as a strategic thought partner to the team by identifying what stories matter, where they should live, and why
• Coordinate press outreach around key moments rather than reacting only to requested press releases
• Track performance and impact of PR efforts using agreed-upon KPIs such as coverage quality, relevance, and audience engagement

Requirements

• 5+ years of PR experience, ideally within entertainment, media, streaming, digital content, or creator-focused businesses
• Strong existing relationships with relevant entertainment and media trade outlets
• Proven ability to independently develop and execute PR strategies, not just manage tasks
• Experience pitching stories and securing earned media in competitive environments
• Strong writing and storytelling skills, including press releases and media narratives
• Comfortable operating in a fast-moving, entrepreneurial environment with limited structure

Preferred

• Experience working with creator-led brands, FAST channels, streaming platforms, or digital media companies
• Background in both strategy and execution, either in-house or at an agency where you owned client outcomes
• Experience supporting launches, original content, or live events from a PR perspective