Responsibilities

• Create relationships with writers, editors and members of the media and ascertain needs or inform of new offerings or press opportunities.
• Proactively assist media with requests by sending media kits, press releases, video files and electronic images.
• Appropriately prioritize media opportunities and respond appropriately or seek assistance.
• Strategize with social media and web content team members to ensure all communication facets are aligned at any given time.
• Make follow-up phone calls with magazines, media, etc. to ensure receipt of mailing or fax and secure coverage or attendance of media events.
• Determine offerings to showcase for media events, media kits and trade shows.
• Write/edit press releases on new offerings and events and prepare for printing and distribution through the creation of media lists containing targeted outlets and regions with preferred areas of coverage.
• Coordinate between departments to obtain, organize and store new photography to add to the Big Cedar inventory.
• Assemble media kits and coordinate bulk mailings.
• Use cloud based operating systems to store and organize information and share with media.

Requirements

• Minimum Degree Required: Bachelor''s Degree
• 2-4 years’ public relations experience preferred
• Highly skilled in Microsoft Office
• Deep understanding of how traditional and digital media channels operate to secure coverage and manage the flow of information.
• Ability to handle difficult situations calmly and efficiently to protect the company''s public reputation.
• Awareness of current industry trends and the role PR plays within them.
• Proficiency in social media platforms, online reputation management, and digital tactics.
• Knowledge of marketing principles and how PR fits into the overall strategy.
• Excellent written, verbal, and public speaking skills to draft compelling content and represent the company.
• Ability to develop innovative strategies and solve problems effectively.
• Strong interpersonal skills to build and maintain relationships with internal teams, media, and the public.

Benefits

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time