Responsibilities

• Assist the PR team in developing press materials, including announcements, pitches and media alerts.
• Support agency projects such as blog posts, award entries, internal thought leadership initiatives, and speaking opportunity tracking.
• Create, maintain and organize databases for media contacts, events, awards and editorials.
• Stay current on client industries and relevant publications; share key insights with the team.
• Conduct research projects and clearly communicate findings with team members.
• Support proactive media pitching and respond to incoming media inquiries.
• Assist with daily media monitoring, (monthly/quarterly) reporting and tracking of key PR metrics.
• Monitor trends to identify timely opportunities to align clients with relevant stories.
• Conduct phone calls to media to confirm receipt of media alerts and encourage coverage of client’s news releases and contributed content.

Requirements

• Experience writing and editing content in AP style with consistency and accuracy
• Proficient across Microsoft Office platforms
• Strong fact-checking skills and attention to details
• Experience with Cision, clipping services and mail merge
• Highly organized, self-motivated and deadline-oriented
• Comfortable with interacting with key media contacts over the phone and email
• Ability to build relationships and credibility with media contacts and fellow team members
• Able to manage multiple projects simultaneously in a fast-paced environment
• Collaborative, adaptable, and open to feedback
• A student working towards a bachelor's degree in advertising, communications, public relations, marketing or related fields.