Responsibilities

• Public Relations Strategy & Execution
• Develop and execute annual PR strategies aligned with business and brand objectives.
• Lead product launch communications, corporate storytelling, executive visibility, and thought leadership initiatives.
• Build and maintain strong relationships with journalists, editors, producers, industry influencers, and media partners.
• Identify proactive and reactive media opportunities that enhance brand reputation and share of voice.
• Develop press materials including releases, media pitches, executive talking points, Q&A documents, and briefing materials.
• Manage agency partners to ensure high-quality execution and strong return on investment.
• Monitor media coverage, issues, and emerging trends to identify opportunities and risks.
• Develop and execute influencer strategies that drive awareness, engagement, advocacy, and conversion.
• Identify, evaluate, recruit, and manage creators across macro, mid-tier, micro, and niche influencer segments.

Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related field.
• 5-8 years of experience in PR, influencer marketing, communications, or brand marketing.
• Proven success developing and executing integrated earned media campaigns.
• Strong media relationships and demonstrated experience securing impactful coverage.
• Experience leading influencer partnerships from identification through measurement.
• Exceptional written, verbal, and presentation skills.
• Strong project management and stakeholder management capabilities.
• Experience managing agencies and external partners.

Preferred

• Experience within consumer packaged goods, sustainability, wellness, lifestyle, or mission-driven brands.
• Familiarity with influencer management and social listening platforms.

Benefits

• Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.