Public Relations & Content Manager 1310H-BFBL at E Ink Corporation | Billerica, MA

E Ink Corporation

Public Relations & Content Manager 1310H-BFBL

Billerica, MA (On-site)

Salary Not AvailableMid Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own external communications and PR strategy across press, interviews, awards, and speaking engagements while translating technical concepts for broad audiences.

Own external communications and public relations activities to shape brand narrative.
Coordinate executive spokespeople across social posts, events, presentations, and media interviews.
Collaborate with sales, engineering, and marketing to turn technical concepts into audience-friendly content.

Job Description

Own external communications and public relations activities, including press releases, media interviews, awards, and speaking opportunities
Manage executive spokespeople's communication activities, including but not limited to social media posts, event activations, speaking opportunities, presentations, press interviews, and more
Design, launch, and manage marketing campaigns across web, search, social, email, and other marketing collateral:
Support the creation of long-form content for whitepapers and case studies
Create and promote content via owned channels like blogs, social media, email, and webinars
Engage and manage partners in co-marketing initiatives from owned channels like blogs, webinars, and case studies to third-party activities including events and speaking opportunities
Assist in creating and managing the social media strategy and execution: calendar planning, content development, posting, and measurement
Publish internal newsletters that promote and engage employees and highlight accomplishments and corporate goals
Partner with internal stakeholders (sales, engineering, and marketing teams) to translate technical concepts into engaging, audience-friendly content
Monitor social media channels and engage with audiences in a timely and professional manner
Track and analyze content performance using analytics tools; provide regular reporting and recommendations
Attend trade shows and marketing events as necessary.

BA or BS degree in Marketing, Communications, Journalism, or a related field
5-10 years of experience in marketing or a related field
Excellent verbal and written communication skills
A team player who is positive, proactive and motivated with a strong work ethic
An independent, self-starter with great organization and planning skills
Strong knowledge of Microsoft Office, HubSpot and WordPress
Basic knowledge of Adobe Creative Suite, Salesforce.com and Google Analytics
Ability to manage multiple projects in a fast-paced environment

E Ink Corporation

3.7 Glassdoor

E Ink is the originator, pioneer and commercial leader in ePaper technology. The company delivers its advanced display products to the world's most influential brands and manufacturers, enabling them to install extremely durable, low power displays in previously impossible or unimaginable applications and environments. E Ink’s corporate philosophy centers around delivering revolutionary products, excellent user experiences, and environmental benefits through advanced technology development.

Founded in 1997

Billerica, Massachusetts, USA

603 employees

www.eink.com

47% recommend to a friend

59% CEO approval