Public Relations and Communications Specialist

USA (Remote)

$90K/yr – $120K/yrMid LevelFull time

Posted 1 day ago

Job Summary

Own and execute the media strategy for a portfolio of clients, build journalist relationships, and drive earned coverage across tech and finance while shaping compelling narratives and opportunities.

  • Lead media strategies around funding rounds, product launches, and major milestones
  • Identify trends, monitor industry developments, and create timely angles for outreach
  • Coordinate with Luna PR teams to align media activity with overall positioning

Job Description

Responsibilities

  • Own media strategy and execution across a portfolio of U.S. and global client accounts.
  • Develop strong relationships with journalists, editors, producers, podcasters, creators, and other influential media contacts, particularly across the United States.
  • Consistently pitch and secure earned media opportunities, including interviews, features, commentary, podcasts, contributed articles, and expert quotes.
  • Identify proactive story angles rather than relying solely on client announcements and press releases.
  • Monitor breaking news, industry trends, regulatory developments, funding activity, and emerging narratives to identify opportunities for clients to enter relevant conversations.
  • Understand each client's business, competitors, target audiences, and commercial objectives in order to recommend the narratives and media opportunities that matter.
  • Develop media strategies around funding rounds, partnerships, product launches, executive appointments, research, major milestones, and other announcements.
  • Draft and refine pitches, press releases, media briefs, executive commentary, messaging documents, talking points, bylines, and thought leadership.
  • Build executive profiles by identifying opportunities for founders and senior leaders to establish authority around relevant industry topics.
  • Maintain active journalist relationships through regular outreach, introductions, briefings, and relationship-building beyond individual client pitches.

Requirements

  • Strong experience in public relations and earned media , preferably within an agency environment.
  • A strong understanding of the U.S. media landscape and how journalists, editors, producers, and emerging media platforms operate.
  • A demonstrated track record of securing meaningful earned media coverage.
  • Existing relationships with U.S. journalists and media contacts are highly valued.
  • Strong news judgment — you should be able to quickly identify what is genuinely newsworthy and how to create a compelling angle.
  • Excellent writing skills and the ability to translate complex topics into clear, interesting narratives.
  • Experience across technology, fintech, financial services, Web3, digital assets, AI, venture capital, robotics, energy infrastructure, or other disruptive technologies is highly beneficial.
  • Comfortable working with founders, CEOs, investors, and other senior executives.
  • Highly proactive. You should be someone who creates opportunities rather than waiting for instructions or announcements.
  • Comfortable working across several accounts and fast-moving news cycles simultaneously.

Benefits

  • This position does not include health insurance or additional employee benefits.
Luna PR logo

Luna PR

Luna PR is a global, award-winning integrated communications consultancy and agency operating at the intersection of emerging technology and modern finance. With deep roots in Web3 and capital markets, we elevate disruptive brands shaping the future of blockchain, artificial intelligence, fintech, robotics, and energy infrastructure.We work with startups, enterprises, governments, and global events to build credibility, strengthen reputation, and expand visibility across international markets.A division of Luna Media Corporation, our diverse team combines deep expertise in technology, finance, and communications to deliver tailored strategies that drive impact, foster adoption, and define each client’s place in the new digital economy.contact us: info@lunapr.io

Founded in 2017
Dubai, Dubai, ARE
110 employees (30 in marketing)

Salaries

Posted range

$90K/yr – $120K/yr

Taken straight from the job posting.

The middle of this range ($105K) is 44% above the median base salary for Public Relations Specialist roles in the United States ($73K).

Public Relations Specialist median pay in the United States

$73K/yr

Most earn $60K to $84K. Based on 53 salaries, including bonus and equity.

See all Luna PR salaries

Marketing Team

Marketing Team Size
28 (25% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
5.2K
Traffic Source Mix
Search
33.6%
Direct
31.3%
Referral
8.6%
Social
8.5%
Paid
5.9%

Headcount Trend

Current headcount: ~110