Responsibilities

• Own the global campaign strategy and full-funnel pipeline targets, including revenue contribution, efficiency and ROI across horizontal and vertical campaigns
• Act as a player-coach by personally planning and launching flagship integrated campaigns each year, alongside managing and mentoring a team of senior campaign leaders
• Define the global campaign architecture, ensuring horizontal solutions and industry-specific vertical campaigns operate as one connected system aligned to business priorities
• Build horizontal campaigns for the full buying committee — economic buyers, technical evaluators and end users — while ensuring consistent solution messaging across all touchpoints
• Utilize intent data, firmographic signals and behavioral insights to build targeted account-based marketing (ABM) and multi-channel strategies for complex buying committees
• Establish a unified measurement framework and reporting standard to track campaign contribution to MQL, MQA, pipeline and closed-won revenue
• Partner with Sales and field teams to provide campaign toolkits and actionable intelligence, ensuring marketing-generated pipeline converts to revenue
• Manage the global campaign budget to maximize return on investment while fostering a test-and-learn culture for continuous optimization
• Step in hands-on with marketing technology tools (e.g., Marketo, Demandbase) to monitor live programs and adjust tactics based on real-time performance data

Requirements

• 12+ years of experience in B2B campaign marketing, with at least five years in a leadership role managing high-performance teams
• Demonstrated track record of building and executing multi-persona, multi-channel global campaigns directly tied to pipeline and revenue generation
• Proven ability to operate as a player-coach, combining strategic leadership with hands-on campaign execution and optimization
• Deep expertise in account-based marketing (ABM), demand generation and complex B2B buyer journeys
• Proficiency working directly within marketing technology and analytics platforms, such as Marketo, Demandbase, MS Dynamics and modern AI tools
• Strong executive presence with the ability to influence senior stakeholders across Sales, Product Marketing and global leadership teams
• Experience managing multi-million-dollar campaign budgets and defining rigorous measurement frameworks for ROI
• Ability to thrive in a highly matrixed, fast-paced global organization

Benefits

• Medical, Dental and Vision Insurance (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D Insurance (Company Provided)
• Employee Assistance Program
• Unlimited access to LinkedIn learning solutions
• Matched 401(k) Retirement Savings Plan
• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
• Paid Holidays - nine (9) total per year