Public Relations and Communications Specialist

Lenexa, KS

Salary Not AvailableMid Level4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the earned-media and editorial rhythm for a bridal brand, balancing proactive PR, on-brand storytelling, and social engagement to shape visibility with editorial and community signals.

  • PR and earned media: build media relationships, craft pitches, and secure placements that move brand credibility and awareness.
  • Editorial and content: lead press materials, long-form blog, and brand storytelling that resonates with brides and retailers.
  • Strategic launches and trends: align with launches and events, surface trend-driven narratives, and collaborate across comms and community teams.

Job Description

Responsibilities - Drive proactive PR outreach — develop compelling pitches, build relationships with editors and media contacts, and secure earned media placements that elevate brand visibility and credibility. - Write and edit press releases, media kits, executive messaging, and editorial content that is intentional, elevated, and unmistakably on-brand. - Utilize AI and the latest tools and technology to help you work efficiently while doing your best work. - Assist with the editorial content calendar — managing scheduling, writing and editing long-form blog articles, and surfacing trend insights that resonate with brides, retailers, and industry insiders. - Write and edit blog posts across topics ranging from bridal trends and style inspiration to industry news and brand storytelling, ensuring every piece reflects our voice and engages our audience. - Support community management across our social accounts, including monitoring conversations, responding to comments and DMs, engaging with key accounts, and helping foster a strong, connected brand community. - Monitor and track media coverage, compile reporting, and identify opportunities to turn brand moments into headlines. - Support strategic communications planning for major collection launches, campaigns, and events in close partnership with the Director of Communications. - Collaborate with the Community Management Specialist to identify brand engagement opportunities, partnerships, and activations that extend our story beyond earned media. - Stay plugged into the bridal and fashion conversation — tracking industry trends, competitor coverage, and cultural moments to inform timely, relevant pitching.
Essense of Australia logo

Essense of Australia

Essense of Australia is a leading international bridal gown design house and wholesaler that creates and manufactures award-winning wedding dresses for independent bridal retailers throughout the world under labels Stella York, All Who Wander, Essense of Australia and Martina Liana, as well as private label collection, Oxford Street, and bridesmaid label, Sorella Vita. The Essense of Australia journey began nearly 30 years ago as a shared adventure that took place when co-owners Wayne and Martine Harris met and grew to become the worldwide industry leader that is Essense of Australia and its family of brands. Partners in life and in business, their shared dream grew into a global bridal company blending Wayne’s talent for business and Martine’s experience in bridal design. Ever since, the Harris’ have changed the way the bridal industry approaches and values the relationship between designers, retailers and brides. Innovative design combined with a passion for delivering an exceptional experience has propelled Essense of Australia forward as a world-renowned company, allowing its international team to flourish in an environment that encourages living one’s best professional and personal life. Now employing more than 400 team members worldwide, the Essense team is truly valued as the heart of its growing success as a global company. The company’s Lenexa, Kansas office serves as northern hemisphere headquarters and showroom, while its office in Perth, WA, Australia serves as the southern hemisphere headquarters and showroom. Additional offices located in the UK, Switzerland, the Netherlands and Canada help complete the Essense global footprint. The Essense of Australia family of brands can be found at more than 1,200 retailers worldwide, including the US, Canada, UK, Australia, New Zealand and throughout Europe. For more information about Essense of Australia and available positions, please visit www.essensedesigns.com/careers.

Founded in 1996
Lenexa, Kansas, USA
275 employees (55 in marketing)