Responsibilities

• Press research & outreach — building and maintaining tiered media lists; drafting pitches, press releases, and editorial correspondence
• Influencer & KOL research — identifying and vetting creators, stylists, and cultural figures by category, audience, and aesthetic fit; supporting seeding and gifting coordination
• Wholesale & retail buyer research — identifying target accounts and buyer contacts across specialty retail, boutiques, concept stores, and department stores; supporting outreach and presentation materials
• Event support — assisting with press breakfasts, brand activations, trunk shows, and trade events including logistics, guest coordination, and on-site staffing
• Sample & asset coordination — tracking sample loans, press pulls, and gifting programs across clients
• Coverage tracking & reporting — logging placements, calculating earned media value, and preparing client-facing recaps
• Brand materials support — contributing to pitch decks, lookbooks, one-pagers, and brand narratives